Seol Kang-in gave him a glass and said. Milky makgeolli appeared in the bowl.
It was the makgeolli he made himself.
got a cup It was the first time we drank alcohol as soon as we met. I was also curious about the taste.
I drank a glass of makgeolli.
The taste was different from regular makgeolli. Although it was thick, it did not have the characteristic stinging taste of makgeolli.
It tasted great with yogurt. I even wondered if it was made like this on purpose.
The secret of yogurt certainly seemed to lie in his makgeolli.
“Then why did you come all the way here?”
“I came here to see the old man.”
“What is it for?”
They said they would work on a ranch together. He just listened quietly.
They also talked about natural grazing and plans for a single ranch.
At the end, he also talked about makgeolli yogurt to be used as a prototype.
Seol Kang-in listened to the end and opened his mouth.
“I am not a makgeolli maker.”
“I know. The old man raises cows and runs a ranch.”
“If you know, let’s go have a glass of makgeolli or something.”
As expected, his reaction was cold.
Seol Kang-in was thirsty, so he drank makgeolli cold.
I waited for him to put the glass down.
“There is a way to find the ranch again.”
Seolganee ranch people
Seol Kang-in’s eyes twinkled. He seemed to have suddenly woken up.
“What does that mean? Is there any way to find the ranch?”
He opened his eyes wide and asked.
“If the current ranch succeeds, we plan to create a second ranch. I am thinking of Yangpyeong, Gyeonggi-do. It is an area where the elderly ran a ranch. I plan to entrust the ranch to the elderly.”
“Are you kidding me right now?”
The day stood at Seol Kang-in’s voice.
“I made a decision based on the path the elderly have walked so far. I have no intention of joking around.”
“Aren’t you going to entrust me with a ranch that doesn’t even exist now?”
“I didn’t say I was going to build a ranch right now. I am speaking on the premise that the ranch I am running now will be successful.”
Seol Kang-in looked at me with cold eyes.
It was an expression of disbelief.
“Then is there any guarantee that the ranch you are running now will succeed?”
“Nothing can guarantee success in the first place. However, I think the success or failure of the differentiation strategy depends on it.”
“What do you mean by differentiation strategy?”
“People who run a ranch think about delivering milk from the start. The main product of our ranch is not milk.”
“It’s strange that milk isn’t the mainstay. Isn’t it natural to sell milk on a ranch?”
“A lot of people lost their ranch because of that obvious reason. When the milk crisis broke out, milk quotas were introduced. Except for the milk allotted, everything had to be sold at a bargain price. It was the moment when the ranch collapsed.”
When he finished speaking, he sighed.
This is because Seolgangin was one of the farmers who suffered damage.
“This is not a story I brought up because I wanted to expose the pain of the past. I want to tell you the direction the ranch will take and the strategy to differentiate it.”
“Your differentiation strategy is yogurt.”
“you’re right. This is makgeolli yogurt made at Seolga’s Ranch.”
“I understand that the differentiating strategy you are talking about is yogurt, but there is still something I don’t understand. How can you guarantee that makgeolli yogurt will sell well?”
“I cannot guarantee that makgeolli yogurt will be sold right now. However, I can tell you what the plans are for me.”
“What is your plan?”
“I plan to gather regular customers of makgeolli yogurt.”
“A regular customer?”
“Customers who need makgeolli yogurt.”
“Who wants makgeolli yogurt?”
“When there are customers who want food or goods, a market is formed. Makgeolli yogurt is excellent for constipation. I know that your daughter also benefited from makgeolli yogurt. I plan to reach out to consumers who want makgeolli yogurt.”
Seol Kang-in’s expression changed. It had become softer.
“I thought you were running a ranch blindly. That’s why I rejected it from the beginning. I guess I made a quick decision.”
he lowered his voice and said
“I thought you were just raising cows and selling milk. I never thought like you. By the way, where are you planning to gather such people? The regular customers you speak of.”
“I plan to collect them through various communities and cafes.”
Seol Kang-in opened her eyes and listened.
He nodded as he listened to the story. It was a look of agreement to some extent.
We once again offered to work together. He thought for a while.
“I’m going to work for three months. I want to see if what you say is true.”
“thank you.”
Although the deadline was set for three months, it was clear that he had changed his mind.
He even told me about a dream I couldn’t achieve.
Seolgangin’s dream was to create an experiential learning center at the ranch.
He said he wanted to see the children feeding the calves and running around.
He was a man with a more naive side than I expected. He said to get up immediately and go to the ranch. He had a face that wondered what the ranch looked like.
His character was quick.
I caught him. I didn’t drink much, but I was drinking makgeolli.
I couldn’t move right away. I slept one night and decided to leave the next morning.
We talked with him about ranch work until dawn.
He also told Seol Kang-in about his plans to purchase a robotic milking machine. Although he has been in the dairy industry for over 20 years, he said it was the first time he had heard of it.
Even in Europe, the history of robotic milking machines was short, so it was worth it.
He also told me a lot of stories.
From cow care to how to make organic feed. He had a wealth of knowledge.
With him, the ranch seemed to be upgraded.
* * *
That night, Seol Min-ju could not sleep.
Because there was no contact from Kim Deok-myeong.
I tried to call, but I couldn’t because of my anxiety.
The two mothers and daughters had been lying in the same room for a long time. Joo Myung-hee knew why her daughter was worried.
She spoke to her daughter, who was tossing and turning.
“Shall I call my father?”
“It is too late. It won’t be a big deal.”
“The man who was the rancher’s representative was amazing.”
Joo Myung-hee changed the topic.
“What are you talking about all of a sudden?”
“It means that young people have good momentum. There is no hesitation in working.”
“Mom, are you trying to say something strange again?”
“It’s not that it’s strange, it’s that I might have had a good conversation with my father.”
“You think so, Mom? You said you didn’t want to do it from the beginning, didn’t you?”
“The lack of contact seems to be a sign of good news.”
Joo Myung-hee said with a smile.
“Is not being contacted a good sign?”
“Because my father doesn’t even talk to people he doesn’t like.”
“Yes, I know it very well. My father only talks to the people he likes. Even if you hate it even a little bit, it will change the color of your face…”
“So yes.”
“So is that so?”
“The lack of contact means that the story is getting longer. Maybe they’ll be in the same room like us.”
“Please, it’s absurd.”
Seol Min-joo had a look on her face that she couldn’t believe it.
Joo Myung-hee looked at her daughter’s face and smiled cutely.
“By the way, Mom.”
Seol Min-joo turned and asked.
“Is makgeolli yogurt really made for my constipation?”
Seol Min-joo asked with twinkling eyes.
“Yes, I made it to help my struggling daughter.”
Joo Myung-hee said in a playful tone.
“Looking into your eyes, it doesn’t seem like it.”
Seol Min-joo asked with suspicious eyes.
“Come and tell me now, it wasn’t just because of your constipation.”
“Yeah, I knew I would. Please tell me the truth.”
“Because my mother also had a hard time waking up from constipation.”
“what? Mom was also constipated. So, it was hereditary.”
The two women burst into laughter.
“It was a special measure for mother and daughter. My father also helped.”
“Is your father helping you?”
“Because I didn’t make makgeolli because of alcohol. You made it for yogurt.”
“Really? I’ve never heard of such a thing?”
“Because my father wasn’t the kind of person who said that. I put a lot of effort into making makgeolli that goes well with yogurt.”
Seol Min-joo thought for a moment. She hated her father making makgeolli.
I thought my father was addicted to alcohol.
“I didn’t even know that.”
“Thanks to that, my constipation has improved, so I’m glad.”
to let u know that i been through a lot then i been going non stop with this practice for nothing
Mother and daughter fell asleep while talking flowers.
The next day, mother and daughter woke up early in the morning to greet the day. It was an ingrained habit.
In case u have any questions u can refer to uwumtl dot com for references
No matter how late I went to sleep, I woke up early in the morning.
Seol Min-ju headed to the congratulatory speech.
That was then. A car was coming into the ranch.
It was Kim Deok-myung’s car.
ran and met him. I was about to go crazy curious about what happened with my father.
She forgot for a moment at the startling scene.
“father…”
to let u know that i been through a lot then i been going non stop with this practice for nothing
My father was coming out of Kim Deok-myung’s car.
“I came with my father.”
I told Seol Min-ju. She still looked unbelievable.
* * *
It had been a week since I sent the yogurt to Jeong Ga-hee.
“What the hell did you put in yogurt?”
I had a hard time holding back my laughter. He seemed to know just by hearing his voice.
“How was the effect?”
“What kind of magic powder did you add?”
Seeing the alumni answers, it seemed that the effect was clear.
“I didn’t use magic powder. Instead, makgeolli and honey were added.”
“Makgeolli!”
She couldn’t speak.
“Why don’t you believe it?”
“I didn’t taste drunk.”
“Because in the process of making yogurt, all the alcohol disappears.”
“I see. Did the honey contain our honey?”
“Of course we added our honey.”
“It worked really well. Medication didn’t solve it, but it’s really comforting…”
She stopped there. He seemed to sense that he would be embarrassed if he said more.
They ended up with a request to send more yogurt.
She had to support yogurt for her suffering.
While Gahee Jeong was taking yogurt, the people at the candle factory also ate yogurt.
to let u know that i been through a lot then i been going non stop with this practice for nothing
Many of the grandmothers suffered from constipation. I was seeing the effect as good as Jeong Ga-hee.
He said he felt better, and he said thanks.
Seolgane yogurt was excellent for constipation. There was no doubt about it.
Confirmation was enough.
In case u have any questions u can refer to uwumtl dot com for references
Now is the time to meet with consumers in earnest.
* * *
I had a meeting with the shopping mall management team.
Team leaders Baek Min-seok and Cheon Hee-seok participated.
It was a strategic meeting to gather key customers of makgeolli yogurt.
“I plan to give free yogurt to people suffering from constipation.”
“For free?”
Chun Hee-seok asked with surprised eyes.
Even in 2007, free trial group marketing was not common.
It is a strategy to recruit experience groups under certain conditions and spread word of mouth.
“There is an expiration date problem, so I’m going to give out yogurt to eat for about a week.”
“How many people are you thinking of?”
Baek Min-seok asked while turning the ballpoint pen.
“I think 100 people will be effective.”
It was neither too many nor too few.
“Are you planning to advertise nationwide?”
Baek Min-seok put the ballpoint pen down and asked.
“I plan to limit the region.”
“If you limit the area, does that mean you are gathering people from a specific area?”
“Right. I want to start with Busan.”
“Are you from Busan?”
It was Cheon Hee-seok. He seemed to have predicted Seoul.
“The reason I chose Busan is simple. Because it’s close to the big city. The food we sell is natural yogurt. It doesn’t contain any preservatives. That means it’s going to get better. As far as Busan, I think there will be no problems.”
Baek Min-seok and Cheon Hee-seok nodded as if in agreement.
Aiming for the metropolitan area from the beginning was unreasonable.
Starting from the second city of Busan, I was thinking of going upwards step by step.
“Then, I guess I just need to select the Busan area and gather people.”
Baek Min-seok said while taking notes.
“Yes, we just need to collect those who live in Busan who suffer from constipation.”
Cheon Hee-seok smiled as if he remembered something.
“Well, do you have any good ideas?”
“It reminds me of the community I work in.”
“What kind of community?”
“It’s a place where all kinds of patients gather, saying, “I’m a person because I’m sick.”
“It’s nice there too. Don’t forget the local community.”
“We will look for people who suffer from constipation, from office workers to college students. For now, only people in Busan.”
Baek Min-seok said as if organizing a meeting.
If the two of them work together to recruit, I thought that it would be easy to recruit the experiential group.
It had been less than a week since I entrusted the recruitment of the experience group.
Baek Min-seok called me separately.