As K-pop idols became popular in Japan, the number of Watts subscribers in Japan also increased explosively.
400,000 subscribers in the first week, 3.1 million subscribers in the second week, and 7.6 million subscribers in the third week.
What is even more surprising here is that the actual usage rate of app users is as high as 55%.
Unlike other SNSs that require communication, Watts was able to enjoy the video without any special action.
On top of that, at 1-minute intervals, videos of entertainment, comics, reason, hobbies, etc. that are suitable for the user flowed endlessly.
Once you entice users to install the app, the rest is like a caught fish.
The popularity of broadcasting and the addictiveness of short videos.
Analysts attributed these two factors to Watts’ success. However, there was a real factor that made these things see the light.
“Come on! Woohyuk!”
When I open the door of the shabby camper, Jessie jumps up like a rabbit and clings to me.
Before she can feel the vast richness and elasticity of South America, Nella, the leader, grabs her and pulls her off the back.
“Nella, let go. Why are you interfering!”
“Woohyuk hates you.”
“Have you not seen the drama? Originally, Korean men are introverts! In fact, they say that they are good, but they are not good at expressing their feelings.”
“It is a drama. There is no Do Min-joon in reality.”
When the two of them started talking about dramas and Korean men, the other members inside joined in and started talking.
“Isn’t it similar to a drama? At least all the Korean men I met were kind like in a drama.”
“that’s right. so kind Listen to me to the end.”
“He has fair skin and a cute appearance, but in reality he is a professionally trained soldier. I think that gap is so cool.”
“Still, Do Min-joon is more handsome.”
“He is learning.”
There is no such thing as this kind of sh*t when you talk about it here and there.
At first, I was unfamiliar with such a noisy atmosphere, but now I’m used to it, and I was half enjoying it.
“Nella? I came because I have a report.”
Nella, the leader, tilts her head with an expression of disapproval.
At that time, Jesse, who was chatting with the members, jumps up again and jumps forward.
“I saw it and uploaded it! The clean-up operation is over, so I posted that the operation is now over.”
The ‘cleanup operation’ she mentioned meant an act of sniping net rightists active in news comments, SNS, and communities.
“Have you heard the white flag from the right wing of the net?”
“That’s not right. However, the friendly fans on our side have hardened, and it has come to a situation where they are powerless.”
I turned on my phone and searched for K-pop idol news on Japanese portals.
The top comments on the news accounted for the majority of comments cheering for a specific member and positive comments saying that the next episode was expected.
“The comments have become incredibly clean.”
It was the same even if I looked down the comments just in case.
Even just last week, half of the comments were bad comments, but this is the level of change.
“Did you do any recommended operation?”
“No! If you do, you will be blocked right away and you will not be able to use your precious portal ID.”
“then… … ?”
“I used the containment strategy I was talking about earlier.”
The quarantine strategy meant that when net rightists posted malicious comments, they quickly accumulated reports and blocked them, or pushed back the malicious comments themselves by posting new comments in large numbers.
If this operation is repeated, the subject quickly loses interest because there is no response no matter how many comments are written.
“I think that’s enough for news comments, how is the atmosphere on Twitter or Facebook?”
“I got caught up in it from the start. Now, the net rightists deliberately avoid the issue of K-pop idols. If you get caught wrong, the fans will rush in and bite you.”
If the net right-wing, who is known for being tenacious, rolls its tail and pulls it out, it can be said that ordinary malicious commenters cannot breathe at all.
“how is it? At this point, even the picky Woo-hyuk has no choice but to say okay, right?”
“Still, we have to keep an eye on the progress until the end.”
“too bad! Is it really like that between us?”
I smiled at the grunting Jesse and said.
“It’s a joke. I will add a bonus to the success reward and deposit it within today.”
“yeah! Woohyuk, you are the best!”
As soon as my words run out, Jesse and the members cheer. If you jump so much, the camper is about to shake.
‘I knew it would be effective in managing public opinion on the Internet, but I didn’t expect it to have such a ripple effect.’
Considering the performance of this work, it was not a waste at all to spread the bonus to 100 million won.
In the future, the money Watts will earn in Japan will easily exceed trillions, not billions.
‘With covert work like this, the limits of the activity area are clear. I’ll have to find a way to bring this system to light.’
From noble mtl dot com
* * *
[The scary rise of K-pop idols! The highest viewer rating of 19.8%! Highest among all idol auditions!]
[Can you achieve 10 million subscribers with Watts beta version? It is expected to exceed 10 million within this week.]
[Wats threatening the stronghold of Facebook. The number of subscribers is small, but the actual usage time has already reversed.]
Watts’ growth in Japan was unrivaled. Do I need to say more now that the tone of the media outlets, which had been pouring out only negative articles, has changed?
As Watts’ popularity grows, so do companies’ love calls.
Investors who wanted to invest directly, as well as general companies seeking partnerships or collaborations, and even local governments for promotional purposes came in direct contact.
When this atmosphere reached its peak, a completely unexpected company contacted us.
soft pow.
It was a company that we would never want to get close to, having already thrown out an investment proposal and suffered the aftermath as a result.
But this time, I was faced with a situation where I couldn’t refuse even if I wanted to.
Why? It was because the founder of Softpow, Chairman Jung-eui Shin, came to Korea and visited the WHTS Company office.
“What are you going to do if they come without notice?”
When I received the news, Chairman Shin Jeong-eui had already arrived at the entrance of our building.
As I make my way to the living room where he is, all sorts of thoughts come and go in my head over and over again.
‘What is the purpose of his coming? is it an investment? No, you definitely declined the investment last time. then… … alliance?’
Lost in thought, as I walked, the drawing room was right in front of me.
I peek inside through the window.
At the center table in the parlor sat an elderly gentleman with gray hair. Just looking at the back, you can feel the aura that ordinary people do not have.
‘Chairman Shin Jeong-eui, a rare businessman who rose from the bottom to become the richest person in Japan.’
I took one last deep breath and opened the door.
Sigh.
Hearing the sound of the door opening, Chairman Jeong-eui Shin stands up. The first word that came out of his mouth was Korean with a foreigner’s awkward accent.
“hello. It is theocracy.”
After thinking about what to do for a while, I was greeted in the same Korean.
“This is Daniel Shin from WHTS Company.”
“nice to meet you.”
This time, the Korean language comes out as if it was connected according to the pronunciation.
“If Korean is difficult, you can use English.”
Only then does he shyly smile and spit out English.
“Can I?”
“You can choose whatever you feel comfortable with, President. If you need a Japanese interpreter, I will call someone.”
“no. If an interpreter is attached, the translation may be clear, but the truth cannot be communicated.”
Chairman Jeong-eui Shin takes a sip of the tea in front of him and starts talking in earnest.
“Did I come too suddenly?”
“If you’re doing this with the intention of being surprised, it’s definitely a success.”
“Ha ha ha. I tried to create a spot through the staff several times, but they all got hit.”
“Anyway, since the last incident was a burden to us… … .”
He gives a big nod of his head in understanding.
“I will formally apologize for what happened then.”
“No apology. Isn’t that what the president suggested as a good thing?”
“no. You must apologize for what you have to apologize for. Even though the intentions were good, it ended up hurting you in the end.”
“You seem to be getting an apology from the media company from the chairman.”
As soon as the story of the media comes out, the tone of Chairman Jeong-eui Shin’s voice rises slightly.
“Press? How can you call those who make money by inciting the public with hatred the media? Calling them press will contaminate the word press.”
“You must have accumulated a lot.”
“Where did I get hurt? Now, when I see them squirming, I get nauseated.”
Even after that, Chairman Jeong-eui Shin explains what kind of bad relationship he had with far-right media outlets and politicians. By the way, while I was talking, half of them were swear words.
“Ah, sorry. The old man got excited and started talking about useless things.”
“no.”
“No, what is it?”
He slightly leaned his upper body forward, bringing the distance closer to me.
It seems that the main theory is finally coming out.
“The reason I came to Korea was not to invest, but to meet you.”
“I am not special.”
“no. It’s special enough by my standards. A young entrepreneur who was confident enough to reject my investment. And like that confidence, a young entrepreneur who succeeded in his business lightly. I’ve been in business for over 50 years and I’m the first person like you.”
President Shin Jeong-eui stares at me with the momentum to pierce my face.
“When were you sure of success? what and how to see Were there any signs?”
“I was just lucky.”
“Don’t lie. You were already confident of success. If it wasn’t for that, we wouldn’t be able to just let go of the rescue boat that came to us while we were wandering in the open sea.”
That’s right. If I had no confidence in the Japanese market, I would have joined hands with Softpaw unconditionally.
Even if the capital is sufficient, it would have been of great help to Watts’ success if Softpow’s telecommunications company, portal, and financial services were linked.
Chairman Shin Jeong-eui knew that, so he said the same thing.
“It was really worth it. If you had been invested, Watts could have become Japan’s No. 1 SNS based on the strong support of Softpow… … .”
“It is still not too late. If the president supports it, Watts can always aim for first place.”
“Are you saying that you will only receive support without giving away your stake?”
I quickly added my words before he misunderstood.
“Didn’t I tell you before? I will receive investment from other fields.”
“Another way to invest? Maybe cryptocurrency?”
“Yes, invest in our acorn coin. If that’s the case, results that will satisfy me, the president, and everyone else will come out.”
Right after hearing that, Chairman Jeong-eui Shin laughed and laughed for a long time, then suddenly raised his voice with a serious face.
“Are you saying you paid me to buy a piece of digital money that might be worth zero at some point?”
“Acorn Coin is different from regular digital shreds in a key way.”
“What the hell, what’s the difference?”
“It’s a digital piece I endorse.”
I didn’t avert my eyes on purpose to look shameless.
Then, President Shin Jeong-eui opens his mouth as if he is stunned, and soon bursts out with a heartless laugh.
“hahahaha… … Are you overconfident beyond being bold? I don’t know what to say about this. Anyway, I can’t express it in words.”
“I will take it as a compliment.”
“okay. praise is right that’s right. You will be the first and last to hear me say this.”
He let out a short sigh as if he had lost.
“So what do I get when I buy the digital shreds you endorse?”
“Didn’t the president ask you earlier? Why did you just send the rescue boat approaching from the open sea?”
“It was.”
“If you look at the same place as me, you will know the answer.”