As the government’s charging terminal integration policy, which had prevented the release of Tesla, changed from ‘forced’ to ‘recommended’, the green light was turned on for domestic launch.
It was something to be welcomed with open arms by Tesla bookers, but the community and news comment sections were filled with criticism rather than praising the government.
– It’s like the Apple phone certification refusal situation, and Korea is always like this.
-Government departments are the problem. I would say this openly if I had received and ate a lot of money from large corporations.
-If it wasn’t for Ohseong, you’d never release the terminal integration?
– We need to investigate whether the person in charge took the money.
The reason why the government is criticized even after easing regulations was because of an article in the media that appeared the day before the announcement.
[Is the Herman takeover a godsend? Ohsung Electronics signs a large-scale parts supply contract with Tesla Motors.]
Public opinion is bound to be harsh as the government, which had decided and supported conglomerates, has stepped back due to the intervention of other conglomerates.
Whatever the process, since government regulations were lifted, WHTS Company had to start preparing for the launch of Tesla.
“Phew, I’m dying because I’ve been busy with work lately. Do you really feel your body shrinking in real time?”
“That bastard’s cruelty.”
“It’s not because I’m rude, it’s because I’m really busy.”
Park Tae-sik has been talking about being sick for the past few days.
Come to think of it, I’ve had a lot of work lately. GPS, maps, and various electronic equipment permits were obtained, launch promotions were prepared, advertisements were filmed, websites were renovated, and Tesla’s super-fast chargers were installed at hotels, large marts, and sports stadiums.
“Who was the person who said he was bored because he had no work?”
“It was because I didn’t know that the government would lower its tail so quickly. How do you get rid of all the restrictions overnight?”
“Your opponent is a five star. It’s only natural that the government will break out.”
While I sip my half-cooled coffee, Park Tae-sik stares at my face.
“why?”
“I want to be so curious. How did you come to a contract with a company of about five stars?”
“It would be the other way around.”
“what?”
“In the electric vehicle sector, we are the top and the five stars are Eul. If A extends his hand first, is there any reason for B to refuse?”
At this point, Tesla was a company that produced the most electric vehicles in the world, as well as having top-tier technology and a reputation as a high-end brand.
So, no matter how great Oh Seong is, there was no choice but to fold and enter the field of electric vehicles.
“Oh-seong is Eul. hmm… … I know it in my head, but I can’t really feel it.”
“It’s because you grew up in Korea. Oh Seong is the ruler in Korea, but Oh Seong is the challenger overseas.”
“Hey, whoever hears this will think you were born and raised overseas.”
While I smile, Park Tae-shik slightly tilts the blinds covering the window.
Hundreds of people gathered at the entrance of the building, waiting for something.
“Wow, so many have come. If you see things like this, you can feel the tremendous popularity of Tesla in Korea.”
People are waiting for the opening ceremony of the Tesla showroom scheduled for today.
As this is the first Tesla showroom to be shown in Korea, it was crowded with not only Tesla reservations, but also journalists and car enthusiasts from various media outlets.
“I should start slowly.”
“Isn’t it opening time yet?”
“Are so many people waiting? We have to show it quickly, even if we pull the time.”
I called the person in charge and instructed the event to begin.
About 5 minutes after the phone call, the screen covering the front of the store is removed at the same time.
swish
The interior of the Tesla showroom finally unveiled.
Exclamation pours from the mouths of people waiting for the opening.
“and. oh my god! I heard that they put a lot of effort into the exhibition hall, so they covered it with marble.”
“It’s no joke from the beginning.”
“The person in front, please step aside for a moment. I’ll take some pictures.”
When the exhibition hall was opened, people on the waiting list began to push in to see the car from the front.
The exhibition hall staff tried to deal with it, but there was no way to control it as it poured in recklessly from behind.
just then,
pod.
All lights in the exhibition hall are turned off.
While people pause, the face of a white man comes to mind on the large screen installed in the center of the exhibition hall.
[Hello to Korean Tesla reservation holders and prospective buyers. I am Elon, CEO of Tesla.]
Elon’s appearance without warning makes people look bewildered.
[I am very happy to be able to showcase Tesla Motors vehicles in Korea. We, Tesla, will continue to support the Korean market as our top priority… … .]
Even though it was a recorded video, I knew that there would be an enthusiastic response because Elon was directly expressing his gratitude to Korea.
However, people who entered the store completely ignored the video and were busy looking at the Tesla vehicles on display.
Park Tae-sik, who came down to the store belatedly, also responded with surprise.
“what? What’s the mood like? Aren’t there a lot of Elon fans in Korea?”
“It must be that there is no inspiration because it is a recorded video.”
“Still, this is a bit harsh. No one is watching the video.”
At the end of Elon’s message, Tesla’s future plans and important announcements were included.
However, in the current atmosphere, not only would no one listen to the presentation, but even if they did, it would be nothing but a laughing stock.
“Aren’t we supposed to control people and make them watch the video right now?”
“Forcing them to watch the video would have the opposite effect.”
“Then what are you thinking?”
Since it is a video, if there is no response, people have no choice but to step out.
I ordered the staff to turn on all the lights in the exhibition hall that were off.
Pod!
When the lights are turned on in the dim interior, the eyes of the people who had headed for the electric car are diverted again.
I jumped out to the center of the exhibition hall during that gap.
– Nice to meet you guys. This is Woohyuk Shin from WHTS Company.
My voice is amplified by the mic with the volume turned up. Thanks to that, the eyes of the surprised people turned to me.
“oh! Shin Woo-hyuk is the representative!”
“CEO! Please take a picture with me just once!”
“There was a rumor that Daehyun lobbied to block certification, is that true?”
“CEO, when will my car come out? I will die of old age while waiting for Tesla to come out!”
Certainly, the response is better than before. I raise my hand to ask for a moment.
-The reason I took the microphone is to deliver good news to Korean Tesla reservation holders and prospective buyers.
When the word good news comes out of my mouth, the chatter I heard around me disappears.
– It’s been quite a while since I booked a Tesla vehicle, but I must have been frustrated because there was no news. Waiting without a promise is the law that makes people tired.
The people in the front seat nodded vigorously.
-So I went directly to Tesla headquarters and had a discussion with Elon. Even if the factory runs 24 hours a day, they tell us to release the quantity to be shipped to Korea.
The eager eyes of the pre-bookers are pouring down on me.
As if responding to their wishes, I continue talking with a smile on my face.
-From this winter, you can receive a Tesla electric vehicle in Korea.
* * *
The news of the winter release of Tesla vehicles became a hot topic not only in Korea, but also in North America and Europe.
There was no shortage of Tesla vehicles around the world, so there was no choice but to be controversial that only Korea was speeding up shipments while waiting for more than a year.
From Reddit, a large community, complaints about Tesla’s release poured in, and the Tesla issue went up and down in turn on social media tweets and Facebook.
Feeling a sense of crisis, Elon flew all the way to Korea and discussed countermeasures.
“Daniel, if we release the goods in Korea first, the quantity in Europe will decrease. If that happens, European reservations won’t be left alone.”
“Nothing to worry about. Only a handful of people will get their cars delivered this year.”
“How can it be a handful? There are only 60,000 reservations who have paid the deposit. Among them, 20,000 will be excluding fake contractors who want to sell for a higher price.”
“I didn’t know that and would have asked to ship the car in December?”
Elon urges me with his eyes telling me to tell him the reason quickly.
“The reason there are only a handful of vehicles shipped this year is because of Korea’s subsidy system.”
“A purchase subsidy?”
“To be precise, it is a subsidy given by the Korean government and local governments when purchasing an eco-friendly car. By the end of the year, the budget is depleted and you don’t get a penny.”
Eco-friendly car subsidies vary by local government, but they ranged from 20 million won to 30 million won.
No matter how much a maniac waits for a Tesla electric car, it is unlikely that anyone will lose tens of millions of won just to receive the car as soon as possible.
“Wait. So, are you saying that all vehicles scheduled to be shipped in December will be driven in January of next year?”
“Ninety-nine percent of reservations will be delayed until next year.”
“It’s better at least, but um… … If all production in January is sent to Korea, that would be a challenge.”
“How many units can you ship in January?”
Elon opens the calculator app on his phone and taps hard, then spreads three fingers.
“Even if you catch enough, 3,000 is the limit.”
“That’s enough.”
“No, I heard that all the reservations are crowded in January? But what do you mean by enough?”
“The electric vehicle subsidies are closed on a first-come, first-served basis in each region every month. So, reservations that fail to apply will have no choice but to delay the release, right?”
“Oh my! In that case, the shipment volume will be distributed automatically.”
Elon shows a wide smile for the first time since coming to Korea. It seems that her complexion has brightened by two levels, probably because her worries have disappeared.
“However, you have to maintain the monthly release of 3,000 units that you mentioned before at least until May.”
“Is there a particular reason it’s May?”
“In May, applications for subsidies from local governments across the country close. Until then, what if we pour out and wipe out the subsidies?”
“The subsidies will run out… … Demand for electric vehicles will disappear.”
“Exactly.”
If this goes according to plan, Daehyun, the number one electric vehicle sales player in Korea, will be hit the hardest.
Daehyeon will also hold a promotion of its own to protect the subsidy, but it will not be easy to get a deposit by beating 60,000 Tesla reservations who have waited for more than half a year.
“It’s a way to keep competitors in check while selling… … Is it good?”
From noble mtl dot com
“If you liked it, how about taking reservations for the Tesla 3 model, which is being developed as an entry-level model?”
When the word Tesla 3 comes out of me, Elon expresses disapproval.
“That is too much. The Tesla 3 has not even entered the mass production line yet.”
“What if mass production doesn’t work? Just like this time, we just want to make a reservation in advance. The release date will be announced in the first half of next year.”
“In the first half of next year… … no way?”
What he thinks is right.
“Next year, the Tesla S, the next year, the Tesla 3. Originally, we are sweeping away all the subsidies for electric cars that Daehyun should have taken.”