Dear Comrade the Leader Episode 164
There is such a thing as the MICE industry.
It is a coined word created after the initials of Meeting, Incentive Travel, Convention, and Exhibition.
It is a collective term for industries that deal with all the demands that arise from meeting at conferences and conventions, playing on vacation, and seeing and hearing at exhibitions.
Where do you plan to spend meetings and vacations for your company’s senior executives and guests?
You can’t do it at McDonald’s, so you have to do it at a five-star hotel.
An automobile company has unveiled a new car, but where and how to introduce it to the market?
It should be done at a convention center with dedicated facilities and space, not on the street.
And the number of hotels and convention centers, which can be said to be the agglomeration of the MICE industry, has increased dramatically as the 21st century approaches and economic zones around the world are densely connected.
Of course, it was only natural that the dramatically increased number of convention centers and, in a more friendly way, the vast majority of international exhibition halls were installed in the central cities of countries with a voice in the world economy, such as the United States, Japan, England, France, and Germany.
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Not only China, which has begun to reveal its ambitions as a major economic power, but also Korea, which has been struggling to join the ranks of late-developed countries, were building these convention centers one by one as the proportion of foreign trade increased. The fight for self-esteem (which can’t be seen as childish) also played a big part.‘Minister Kim, our COEX building this time must be bigger than the Japanese guys’ Tokyo Big Sight! If foreign customers come and see it and think it’s like a chogat house, would they be inclined to buy the products of our companies displayed there?’
‘Our Taipei Pavilion is unconditionally bigger than Beijing’s! Even if we lost the continent, show us that we are no less than the continent in terms of our mindfulness!’
‘Did you see those specific Asian countries? We also need to show that Japan is the largest economy in Asia, in name and reality, by carrying out expansion projects in Osaka or Nagoya as soon as possible!’
And North Korea, which introduced a market economy and is rapidly taking off as an emerging industrial country in Asia, naturally also played a part in this battle between countries.
Already a few years ago, Jung Hwan had ordered the construction of the Pyongyang International Exhibition Center along with Yonggang International Airport as part of a project to transform Pyongyang into a new economic center in Asia.
“Anyway, the construction of the airport and the second Pyongyang subway expansion will start soon, so let’s build it together. Because accessibility is vital to the exhibition space. I know you don’t have to, but don’t waste your money and spend it sparingly. Oh, and… … .”
At the end of the sentence, Junghwan added a word, saying that it is too natural to say.
“… … I believe everyone will know it well, even if you don’t have to tell them to make it bigger, wider and better than that at COEX in South Korea.”
“I will make my bones into powder so that I can match the leadership of the general secretary and the dignity of the newly born republic! comrade!”
After four years of construction, the Pyongyang International Exhibition Center, which boasts a site area of 280,000 square meters and an exhibition area of 120,000 square meters, was finally opened with 1996.
And the first historic exhibition held at the recently opened Pyongyang International Exhibition Center was related to the information and communication industry, as if the Workers’ Party of Korea had recently demonstrated interest in the IT industry and was determined to stake the future of North Korea on the growth of that industry. .
-Welcome to the 1st Future Net Pyongyang!
“Competitors and comrades who are engaged in the future business that connects the world as one! Today, I am very honored to announce the opening of the first day, which will be the start of another global IT expo. Microsoft, too, has prepared a lot of things to see at the company level, so please come and witness the future of humanity and Windows.”
“Mr. Gates! Many people think that it is surprising that a global giant like Mr. Gates appeared as a speaker at the opening ceremony of such a new event held in North Korea, a latecomer in the IT industry! Could you please tell us why you made this decision and how relevant this event is to Microsoft’s business?”
“Well, what I’ve learned over the years I’ve devoted my life to disseminating software is that there’s always a new competitor in this industry that can break all the rules of the game the old dinosaurs have built. In that sense, I would be grateful if you could understand that I attended this event.”
“That word… … .”
“… … And from what I have seen, this country, the Democratic People’s Republic of Korea, is creating, with state support, the best environment for that very new competitor to emerge. So, in order to find a future Microsoft competitor, wouldn’t it make sense to show your face?”
At the words of Bill Gates, the first speaker to explain his reason for attending in a clerical yet calm manner, reporters from all over the world gathered in the first exhibition hall of the Pyongyang International Exhibition Center opened their mouths.
Lately, I’ve heard that the vision of a young leader is rapidly taking shape in this country, but is it possible that the software devil, Bill Gates, is interested in it that much?
However, the second speaker appeared after that, and the reporters were once again surprised.
“I think Bill was thinking the same thing as me. I am also a person who opened a business with apple boxes in a warehouse until just 10 years ago. By the way, look where I and Softbank are now. Wouldn’t it be said that ‘investors rush in whenever the word dot-com is added’? ha ha ha.”
“Thank you for this. Anyway, this is the first publicity for sure. Rather, the person I invited must have come, right?”
“Of course I do. Recently, it has been rapidly attracting attention in the United States, but there are signs of surprise that even the leaders of the former communist countries on the other side of the globe did not know.”
It was Choi Seung-il’s words when Jeonghwan muttered while the reporters were again astonished to see SoftBank president Masayoshi Son who came out the second time and gave a congratulatory speech.
The exhibition hall was already filled with booths of IT-related companies from all over the world, regardless of software and hardware, from the US, UK, Japan, Taiwan and China as well as reporters.
The name of the two guests, Bill Gates and Masayoshi Son, is the name of the two guests, Bill Gates and Masayoshi Son, who Jung Hwan invited, meaning that Futurenet Pyongyang, with its short history, is taking on the challenge of CES, the European consumer electronics show, which is already a leader in this field, and Computex Taipei, the most famous IT show in Asia. The bar was great.
Of course, it was Jeonghwan’s instruction and goal to invite celebrities someday so that it could become a famous exhibition in itself, not a famous exhibition.
‘And if there is a company that can grow into a world-class conglomerate by receiving investment through participation in this fair, the effect will be even greater.’
The company that Jeonghwan chose for that effect was Amazon.com, the loser of the Internet shopping mall, the company with the largest market capitalization in the future.
Of course, at the present time, it is an Internet bookstore that founder Jeff Bezos founded less than half a year ago, a small company that delays delivery because it cannot digest orders received, but pay attention to ventures and startups that are already boiling in the United States. was receiving
Since some of the angel investors are already interested and approaching Jeff Bezos, they have to take the lead before anyone can spit on the stock they’ve been eyeing.
In the meantime, I was also promoting the IT Expo held in Pyongyang.
“Have you already spoken to some extent?”
“That’s right. First of all, when I secretly leaked that our Republic’s sovereign wealth fund was interested in investing in your company, he responded. However, you may not have predicted that the leader comrade will show up in person.”
“Good. go ahead. If you sign the contract, you will be in an indirect partnership with the famous Bill Gates, so there is no reason to refuse.”
Junghwan nodded and walked to the office where his real goal today, Jeff Bezos, was waiting.
Moreover, what sets Jung-Hwan apart from other investors is that he does not want to interfere as much as he has invested, and finds a suitable manager and entrusts him with work.
Right now, even at today’s fair, he entrusted the tape cutting, keynote speech, and congratulatory speech to people who were much more suitable than himself.
Unbeknownst to the government, politicians, and even investors simply lay the groundwork so that companies can do well and punish them severely.
Especially in the case of the IT market, where creativity is important.
Jeonghwan thought so as he saw North Korean businessmen already promoting domestic motherboards and monitors in their booths.
How many times have the government intervened without even knowing it and shoveled it like Active X?
“nice to see you. Mr. Bezos. My name is Kim Jeong-hwan, general secretary of the Workers’ Party of Korea. I heard a lot.”
“It is an honor to meet you too. General Secretary Kim. I was very surprised to hear from President Choi in the United States.”
Jeff Bezos, whom Jung Hwan met, was, of course, a young businessman who was still just over 30.
He said, why did the young dictator, whom he had only seen on CNN international, insist on himself?
He seemed to be searching for Junghwan with an eye that seemed to suspect that he had other purposes other than the purpose of investment.
“haha. Mr. Bezos and Amazon are already well-known among US venture capitalists, so should we be surprised?”
“That’s right, but… … As you may know, our share price has plummeted since the recent negative outlook report from Lehman Brothers. It seems that Wall Street banks are doing too much for small companies like Amazon, which are not listed. I wonder why this government is so anxious because it can’t kill startups… … .”
That’s because I dropped Clinton.
… … While muttering to himself, Jung-hwan thought to himself that things were going smoothly.
Most of the first generation of startups, no matter how angelic investors, are reluctant to hand over their stake, but seeing that Jeff Bezos is already thirsty for his investment, he seemed to be able to purchase the stake unexpectedly easily.
Slowly, as Jung-hwan was about to say he would buy half of Amazon.com for $10 million, as he had prepared in advance, Jeff Bezos slowly looked at him and opened his mouth again.
“… … Still, I’m glad I’ve already invested elsewhere. I’m very sorry, but I have to say first that, just before I got on the plane to Pyongyang, I had already received an offer from an American fund to invest in our Amazon.com. Oh, I don’t know if you are willing to invest a larger amount in the future of Amazon than the amount suggested by the General Secretary… … .”