94 episodes
A man who tried to use free discount coupons to scatter them, but was fascinated by the skeleton’s fast delivery and started to enjoy using Formi.
So today, the man who accessed the Formi app to buy the things he needed looked at the new category and said.
“Formie Zone?”
A man who pressed the formi zone with his finger with the desire to do something.
“Is it a PB product?”
Distributors collaborate with manufacturers to produce their own products.
Naturally, the attractive point of these PB products is the low price of reasonable quality, so the man who checked the price without thinking about it unwittingly spewed out the coffee he was drinking.
“Fuck!”
I expected it to be cheap, but the price was beyond imagination.
“One thousand won for a Formi T-shirt?!”
Of course, if you look carefully, there are no t-shirts that are cheaper than this for a few hundred won, but those are the cheap products that were made by a completely ignorant company and piled up with malicious inventory, and this is a product that Formi put out under their name.
If that’s the case, then at least it’s a level of quality to be done.
“Manufacturer… Ceron shoes?!”
Looking at the manufacturer’s name makes me even more confident.
“Have you completely made up your mind?”
After that, the man continued to check other Formi products.
“Formi shoes 4,900 won. Table fan 6,900 won. Wow, that’s crazy.”
Formi products with crazy price-performance ratio.
But what was even more remarkable was that the number of PB product lineups that had just started was enormous.
“I think a thousand or more?”
The man nodded his head and said.
“It’s also Seron.”
A quantity offensive that only Ceron, which has a huge number of manufacturers as partners, can do it.
“If I use only the things here, there will be no hindrance to my life, right?”
Just then, the logo on the Formi Zone stands out.
“In the age of high prices, protect your wallet. Cancer, keep it. How can you refuse such a cheap offer?”
Said the man who randomly put the necessary items in the shopping cart.
“scent. Formi is the best You will become a loyal customer, so please continue to do so in the future, really.”
*
“You crazy.”
Bugs’ representative Kim Won-cheol said with an absurd expression.
“A thousand?”
Formi’s PB products that suddenly opened one day.
But the number was staggering.
The executive said in a cold sweat.
“Yes. It is also growing in real time.”
Of course, Bugs was not without PB products.
But the number is only about 20.
That’s right, because Bugs had to somehow get the price to be delivered cheaply, so it was necessary to convince the manufacturer.
In the process, collaboration is often overturned due to unreasonable demands, so the PB product was not a product that could be increased randomly just because it wanted to increase it.
But, as many as a thousand such PB products are released at the same time, and the number of items is even increasing in real time.
“…are they all collaborators?”
“Yes.”
Consumer goods, such as daily necessities, had mostly shifted to China and Southeast Asia due to rising labor costs in Korea.
Then, Seron appeared, and the number of partners who brought them back to Korea was over a thousand.
These companies are all companies that make small electronic products or daily necessities, and these results came from when they all came out and mass-produced PB products.
Only Ceron, Korea’s largest and virtually the only consumer goods producer, can do that.
Kim Won-cheol said with a disappointed expression.
“That’s why I was so wary……. ha. I’m going crazy.”
Kim Won-cheol, who was silent for a moment, said.
“Isn’t it possible that Ceron pressured its partners to create PB products? If that’s the case, you could report it to the Fair Trade Commission and disturb it.”
In fact, without Ceron, business partners cannot do business themselves.
Of course, from the point of view of the Eul-in, if Seron is violent, they have no choice but to deliver the product by crying and eating mustard.
Kim Won-cheol suspected that Ceron was also using its superior position, just as the Bugs used their superior market share as a weapon to pressure companies to sell products at a low price.
Then the officer shook his head and said.
“It is not.”
“No?”
“They offered to develop a PB product, but there was no stopping them even if they refused. It allowed me to sell my existing products in the same way. For example, except for PB products, all products are listed at the same price on our site.”
“But the participation rate is still that high?”
“I asked the staff of the Ceron partner company who supplied us, but because of the nature of PB products, they only offer one product per item. When it comes to hair dryers, there is only one type of hair dryer like this. In addition, the increase in the market share of Formi is not unusual, and above all, Chairman Han Ji-hyeok took the initiative, so he thought that he would unconditionally succeed, so he participated with the thought of preoccupying the market.”
“It’s also strong.”
Bugs has been steadfastly fighting against the battles of many large corporations.
Among them, there were companies larger than the Ceron group, but Kim Won-cheol was confident.
Because the Internet commerce market has a completely different structure from the existing market, I thought that large corporations that have a lot of money but are slow can do enough.
In fact, the fact that Bugs is running at first place over such large companies is proof of that.
However, the Seron is very different even if it is different.
Since they are a company that makes their own products, there is no way to deal with them.
“Can we offer it at this price too?”
Then the officer shook his head and said.
“It is impossible. Of course, there is nothing we can’t do, but there is a deficit…”
“ね!”
Kim Won-cheol, who had been thinking for a while, chewed his lips and said.
“We also go to the lowest price.”
“Yes?”
“When was there not a deficit? To be honest, it won’t be easy to push Formi with this, I know. How can you beat Ceron, who makes things yourself in the first place, by price? But not second and third.”
After fierce competition, the Internet commerce market has solidified into a three-tier structure from 1st to 3rd place.
After that, everyone was paying attention and adjusting the speed by improving profitability by gradually raising the price, but the crazy race started again when Ceron took over Formi.
Of course, we have to run together to keep pace with it, so it was Kim Won-cheol’s judgment that he would move at a loss to push out the 2nd and 3rd places anyway.
“Even if the robot system reduces logistics costs, there is no way to beat the skeleton in delivery. When the Formi distribution center is built and delivered nationwide, the decline in market share is obvious. Then we have to take the market share from the 2nd and 3rd places and make up for it.”
In response to Kim Won-cheol’s realistic response, the executive nodded and said.
“understand. We will proceed right away.”
As the executive went out, Kim Won-cheol wiped his face and said.
“I survive somehow, somehow. Bugs never break easily.”
*
In addition to the offensive of ultra-low-priced PB products, the service area expanded by expanding the distribution warehouse.
When these two were added, Formi’s market share began to rise steeply.
In addition, some PB products that I deliberately sell at the cost level are really getting word-of-mouth, and the cost-effectiveness image of the entire Formi PB product becomes more solid.
Thanks to this, people who think of Formi PB products with reasonable quality at the lowest price.
Formi was growing like crazy thanks to its financial power and synergy with the Ceron group, but it ran into one difficulty.
“The increase in market share has decreased.”
It’s definitely going up.
The service area continues to grow.
However, the extent of the increase is markedly different from the previous situation.
“Why are you doing this? The price is cheap and the delivery is fast.”
Then the CEO of Formi said with a bitter expression.
“It looks like the middle layer is almost finished.”
“Middle class?”
“If the benefits are good, customers who change their main trading site at any time are called middle class. So far, money can cover it, but now the problem is loyal customers. To be more precise, it would be more accurate to call it a concrete layer.”
it’s a concrete layer.
You mean it’s not easy to move?
“Why aren’t you moving?”
“…it’s annoying.”
“Eh?”
“It is the concrete floor that is bothered to change the familiar main trading site for a few bucks. These people are people who don’t care whether they advertise or run an event or just use the site they used to do. You probably never even logged into our Formi app.”
Wow.
Is that enough?
“Honestly, our Formi has survived until now thanks to such a concrete layer.”
“ah.”
I fully understood.
Formi, whose service quality is inferior to those of the top three companies.
Still, it was surprising that the market share was maintained at around 3%, but it was thanks to that concrete layer.
People who are introduced to Formi, settle down, and then continue to use Formi because they are too lazy to change it.
“That’s why, once you sit down, that’s the end of it.”
“you’re right.”
People who only use the site once they settle in and get used to it.
The existence of such a concrete layer was the foundation of Internet commerce companies.
“Is there any way to break the concrete?”
Then the president shook his head and said.
“It is almost impossible to break it in a short period of time. Of course, over time, there will be breakaways from the concrete floor, but the speed will be lower than the president’s expectations. That’s why we call this competition a marathon.”
Unlike the middle-class, which moves around at any time, the concrete floor that has to wait for a long time to be picked up.
“That’s why other merchants are adding various benefits to their membership. When you sign up for a membership, you provide additional services, such as free viewing of OTT, so that you can fully adapt to the benefits and make it harder to leave.”
How to hold the concrete layer more firmly using an add-on service.
“Should we also provide OTT service? But that doesn’t mean the concrete won’t come over here soon, right?”
“of course.”
The concrete layer is hard.
So, once you bring it in, it becomes a solid foundation.
However, this reassurance comes as a stumbling block for Seron, who has just started running after taking over Formi.
I said, gazing again.
“It sounds like you can’t break concrete with the old method.”
So far, Formi has differentiated itself by following the marketing methods of other companies but improving them further.
Fortunately, this operation is being eaten by the middle class and increasing its market share, but it is not enough to destroy the concrete layer.
Because nothing more improved or cheaper can move the heavy buttocks of those who are bothered by concrete floors.
That means you need one surefire way to smash the concrete.
I thought for a while and said.
“What is it, a special service that only we can provide.”
After all, the base is a skeleton.
But what else can you do besides shipping with a skeleton and organizing the logistics?
I pondered for a moment, then opened my eyes and said.
“for a moment. Isn’t the point now annoying?”
“you’re right.”
“If you solve something more annoying than moving the site, wouldn’t it make your ass shake?”
“Uh… does that go on like that?”
When it comes to being bothersome, I am also not a formidable person.
I’m pretty much a workaholic these days, but anyway.
I closed my eyes and started thinking.
“What bothered you the most when you were at home?”
dish wash?
clean?
Of course, these are also annoying, but it is difficult to touch on the work in this area as it is a realm of household chores.
It takes a long time.
“When you place an order, a skeleton visits your house. What can a skeleton do then?”
After pondering for a moment, I said with an apologetic expression.
“okay! Garbage! There was trash!”
“Yes? Garbage?”
“After the delivery of goods, the skeleton is not empty-handed! Then the customer leaves the garbage in front of the door, and the skeleton picks it up!”
“uh······?”
Garbage separation is a dream of every household.
Right now, even for me, when I was living alone in a studio before going to Seron, I would collect garbage in a box, and if there was too much or the flies would be entangled, I would drive it all at once and throw out the garbage.
Naturally, there is a lot of waste that is thrown away at once, so the more you avoid throwing it away, the more garbage accumulates.
Then I always thought
I wondered how good it would be if someone threw out some garbage instead of me.
But this is what Skeleton does for you.
It really solves the most annoying part of people’s real life.
I said with my eyes shining.
“We create a certain space by pasting tapes in front of the entrance of those who have signed up for membership. Then the customer places an order and puts garbage in the space, and the skeleton comes and puts the object next to it and takes the garbage.”
The boss said with a surprised expression at my words.
“It’s perfect for a garbage collection … delivery skeleton.”
“How about this service? Wouldn’t this be enough to move the cumbersome concrete floor?”
“…Honestly, if you do this to this extent, even if you’re like me, I think I’ll change it.”
“Yes?”
“Then what do we do with the garbage we collected?”
“That’s it, you can take it to the recycling bin and throw it away.”
Picking it up is a problem, then honestly, it’s not a business.
“Or you can carry it to the base and throw it away. Of course, it’s difficult to get the smell out of the truck, so make a separate space and load it there. uh? Then, the skeleton will do the sorting for you, so should I throw it away in one place?”
This is the best way to suck up the cumbersome concrete layer.
I snapped my fingers and said.
“OK. Garbage separation service, let’s introduce this.”