82. Taeyeon’s proposal (4)
‘I can’t really recover from this.’
Rising Storm… … No, the atmosphere of the entire 4th grade froze. Park Gyeong-yeon guessed that this could not be melted by any means.
‘Still, I thought it would come out to some extent… … .’
Could it be that the author couldn’t erase the color of the amateur?
Or it’s simply that the game isn’t fun and there are too many things missing… … ?
‘I thought it was good. Team You said it was okay.’
Isn’t it a game that went all the way to the Neckple Challenge League screening?
It fell apart, but the overall rating was pretty decent.
however.
‘It’s completely destroyed.’
It was at the level of shattering.
A game that made me really ambitious.
Snack Empire is completely ruined.
The number of people who have downloaded it for more than 15 days does not exceed 1,000. Still, isn’t this not bad for something made by students?
The highest coexistence rate was less than 100.
what about the revenue?
‘Even if I wrote a web novel and serialized it, it would have come out much more than this.’
Anyway, the game market is very cold.
Do your best with your mouth, I look forward to the future. I will cheer hard. etc. Even if they say good things, indicators such as settlement rate, overlap rate, and average play time tell the truth.
‘This game is ruined.’
desperately
‘Is this the end?’
I didn’t understand something.
I didn’t produce it myself, but… … Still, it was the first game made by the students who cared the most.
didn’t you make it If the quality was that terrible, it was absolutely not.
“… … .”
Park Gyeong-yeon, who was lost in thought for a while, stood up from her seat.
* * *
“… … .”
The atmosphere at Rising Storm Studios was beyond words. Even though Park Kyung-yeon came, no one even paid attention.
Jeong Ji-min, a 4th grader who was the general director and producer, had his face on his desk.
Park Kyung-yeon sits next to me and asks me in that state.
“What could be the problem?”
“… … .”
What should I tell my kids and how?
Park Gyeong-yeon, who was organizing her thoughts, opened her mouth.
“The game wasn’t bad in my opinion.”
“… … Then what’s the matter?”
“First of all, one thing. promotion.”
“… … ?”
eyes are drawn
“Normally, both movies and games… … If you do the publicity right, you spend a level equivalent to the production cost on marketing. But the marketing we did was community, mutube, social media… … That’s all you’ve been using.”
“what… … It’s not like marketing costs are set aside.”
“It would have been better if it was entrusted to a company specializing in PR, but the cost… … .”
“This, too, was an effort.”
A word from the students.
know. why don’t you know that I’ve been watching
“But the problem is that the market and consumers do not consider your efforts and circumstances.”
“… … .”
This has no experience, no base… … It is the limit of students and amateurs who do not even have proper industry connections.
I worked hard to make it, and it succeeded in putting it on the market somehow, but I don’t know what to do.
‘Then it’s time to activate my network.’
In fact, this is definitely a part of an individual’s asset and ability. Unless you are a member of the team or involved in an investment, there is no reason for you to do this.
Why do it anyway?
‘They’re my disciples.’
If the kids are having a hard time, is there any reason as a teacher not to help them?
“Follow me. I will tell you what to do from now on.”
If there was anything I gained from working at a game company, starting a business, and running around for investment, it was networking.
At the end of the start-up, there was a history of temporarily cutting off contact with the outside world and concentrating on work because of money and development. However, not all connections have been cut off.
‘Because this is how this industry is.’
The place where Park Gyeong-yeon led her students was a large franchise coffee shop located in Gwanghwamun Plaza.
“What are you doing here?”
“wait.”
Park Kyung-yeon blocked the question with a single word.
After a while.
“Hey, Park Tim! How long has this been?”
“Only one year? nice to meet you. how have you been?”
“I’m always the same.”
The man in the suit was a young man with a neat casual outfit and a good impression.
After greeting Park Gyeong-yeon, he looks at his students.
“This one… … ?”
“My disciples.”
“huh?”
“I am in the 4th year of Korea University Game Education Center. Rising Storm Studio members.”
“ah… … .”
He was the one who had figured out all the circumstances with that introduction.
“After all, the company was closed.”
“That’s it.”
“Even though I put out a special article. He said that the game made by this company is a really anticipated game, and that we should pay attention… … .”
“know. I saw it too. in long sentence… … It was written very earnestly. You don’t know how grateful I am. So I sent text messages and gifticons… … .”
“Well, let’s talk about that later.”
I sit down, take out my smartphone and ask.
“Because I can roughly guess why you came to see me.”
He was not a reporter for a game magazine, but a competent reporter for a major domestic media outlet.
Knowing this fact, the students were astonished.
‘Reporters of major daily newspapers are the real elite… … .’
I never thought there would be such a connection.
“Oh, is this a game?”
“You know the team, right?”
“Taeyeon, I know you well because you’re my friend. We met last week for a meal… … Why is that friend?”
“Taeyeon also praised this game. It’s a challenge league… … .”
“Oh, I know that well. Nexle is not an indie game brand. Apocalypse Police, that’s what I’m having fun with too.”
“Then you will speak quickly. In fact, these friends… … .”
The interview continues by throwing various interesting issues. The students did their best to answer the questions.
“good. This, I’ll try my best. I don’t know if it will help tremendously, but there will definitely be a response.”
It will.
Articles handled by major daily newspapers are cited by numerous media outlets and bloggers.
“Thank you so much for today. If you have time this Friday evening, I would like to meet with Team U. Let’s have a meal.”
“Oh, that’s good. anyway… … .”
The reporter looks at the students and says something.
“There is no need to be disappointed and give up if there is no market response right now. Whatever it is, the real game begins when you make a product and put it on the market. It means from now on.”
“ah… … .”
“I will help, so try your best. I’ll be looking forward to it. go for it!”
Afterwards, he met and interviewed not only major daily newspapers but also reporters from large gaming communities.
They were not easy to meet among students.
‘Since you’re a professor, you can provide this kind of opportunity.’
‘This is really not easy… … .’
‘Our professor. Now I see what a wonderful person he was!’
Even though the company has been folded, no one is ignoring it. On the contrary, they feel very sorry, and comfort and encourage them saying that they were really unlucky.
It was a little different from the reaction of the society they knew.
Didn’t you learn from a young age that society is a warm place only for those who succeed and that it is ruined and indifferent to failure?
However, no one ignored Park Gyeong-yeon, but rather respected them, no matter how acquaintances and acquaintances they had with each other.
Thanks to this, we were able to conduct more than a dozen media interviews.
When I came to my senses, there were contents related to their games and special interviews on the main screens of various game communities and even large banners.
If you search the Internet for the name of the game or the name of the studio, countless articles are pouring out.
This soon led to a market reaction.
“The number of downloads exceeded 10,000!”
“The star rating was a bit off, but… … This is normal. That means more and more people are evaluating it!”
“Yesterday, the occlusion rate also hit 500! It’s the highest number!”
From nob le mt l dot com
Most of all, what is encouraging is that the paid payment rate is starting to increase, albeit a little.
There are also a lot of posts on game community cafes.
I refer to it, create patch notes, and proceed with revision work.
‘It’s on fire.’
Effort is worthwhile.
‘My wallet will catch on fire too… … What do you think?’
I was so grateful to my acquaintances who saw only one relationship with me and gave me great help. Even though the business is ruined, you have succeeded to some extent in human relationships. I was even impressed.
It is my duty to give back by serving delicious drinks and food as much as I have been helped!
‘Maybe I can go higher with a little more help.’
It was Park Kyung-yeon who gave up hesitation and decided to use the best card he had.
* * *
“Help me promote it!”
Taeyeon was embarrassed by Park Kyung-yeon, who came out of nowhere and asked for public relations support, not investment or development.
“how?”
“That’s what Team U should take care of!”
“no… … .”
I am speechless.
Judging by the look on his face, it didn’t look like he was joking.
Park Kyung-yeon eagerly clung to it.
“Tim Yoo is the head and developer of Korea’s top game company. I am also a producer. If you want to do it, it’s not even a job to come up with a way.”
Taeyeon frowns in an embarrassing mood.
“I’m not asking for money… … Can’t you even listen to that request? Are we only in between?”
Saying this makes my heart weak… … .
‘Publicity. No matter how much money it is, there is a way to give effective publicity… … .’
Just then, along with a knocking sound, someone’s voice is heard.
– Can I come in?
“Oh, come in!”
It was Han Seol-ah, AD of Pandaemonium.
Next to him was Shiina Minami, the original drawing team leader. Seolah Han asks in surprise.
“uh? What is Tim Park doing here at this time? If you come, please contact me!”
“Uh, I have a favor to ask Team You here… … .”
“Uh, actually, what’s going on… … .”
Park Kyung-yeon explains the situation.
“Hmm… … .”
After hearing the story, Han Seol-ah nodded.
“I don’t think that’s too difficult… … ?”
Three people who are puzzled over casual remarks.
“Here is a Japanese top influencer boasting one million subscribers. If you ask me to broadcast a game, I think it will have a great impact.”
“ah… … .!”
Taeyeon exclaims!
One of the best publicity tools a game company can do is using top influencers.
From nob le mt l dot com
Minami Shiina was a famous influencer even before leaving for Nexle, and now, after the presentation, she became a huge issue and rose to stardom.
When it came to promoting the game, there was no card as good as Minami Shiina.
“surely… … .”
“Mmm.”
Taeyeon nodding her head and Park Kyung-yeon embarrassed.
Park Kyung-yeon also knew her well.
If you don’t know the hottest celebrities in the industry right now, you don’t deserve to be called a game department professor.
It was embarrassing, you know.
“The cost of publicity… … .’
It is a natural principle that the commission fee increases depending on the degree of influence a streamer or influencer has.
If it’s Shiina Minami’s level, I don’t have a good idea of how much money to spend.
Expecting free publicity based on my friendship with Yoo Tae-yeon was really shameless and unpredictable.
‘This isn’t it. I have to refuse.’
This didn’t go well for Taeyeon and Hanseol either.
“I… … .”
“We can broadcast games. But there are conditions.”
Again and again.
Shiina Minami, who speaks a little awkward but remarkably improved Korean.
In the eyes of everyone, she smiled and said with a smile reminiscent of an idol.
“I will try the game, and if I feel the charm, I will broadcast it.”