17 – From Mangem to Godgame (1)
Improve awareness.
It literally means to increase the public reputation of something.
The meaning itself is simple, but the processes that must be preceded for this are by no means simple.
Awareness is something that can be formed only when there is some level of awareness.
What is the perception of Epic of Seven?
Worst, needless to say.
So what can we do to improve our worst perceptions?
First of all, it is necessary to embed the six letters of Epic of Seven into the minds of the public.
In other words, it is said that we need to raise the awareness that is crawling on the floor through marketing…
“That is not easy.”
In the case of typical marketing, it will be difficult to see a big effect.
The efficiency that can be extracted compared to the cost of entry is literally atrocious. It would be better to release a new game.
But what about marketing endowed with a ‘narrative’? It is eaten unconditionally without even thinking about it.
The power of ‘narrative’ in image making is truly invincible.
Marketing with the seasoning of ‘narrative’ is invincible.
[Users who took over the company because they didn’t like the game, the Epic of Seven community messed up]
[A phenomenal move by a user, an attempt to improve the game by acquiring Leonplay]
[Epic of Seven, will a new era open with the acquisition of a user?]
[Leonplay acquired by an individual, what is the future of Epic of Seven?]
And the power of the ‘narrative’ I created was gradually increasing my size.
An individual who took over a game company because he didn’t like the game. What a perfect topic.
The public must have been surprised by my eccentric moves. And expect it
The blueprint for Epic of Seven that I am drawing.
The first step will be a major overhaul of the BM (business model).
****
Leonplay office building meeting room.
“What do you think is the biggest cause of user churn?”
Six members in total.
Team leaders from planning, marketing, graphics, operation, and distribution departments were seated in turn, and the most senior seat was mine.
It’s a shabby number of people, but what does that matter?
All the key players who have supported Leon Play have gathered here.
Of course, the manager of the operation department was a newly hired person after a water change.
“Anyway, it’s because of unproductive billing inducing events… Could this be?”
“The lack of updates seems to play a part too.”
“I think the biggest problem is the lack of new content… “
“Since the number of concurrent users was so small, there was a lot of complaints from not being able to fully enjoy the content.”
Oh, these are all opinions that penetrate the problem of this game.
It is like those who have maintained the game by staying strong despite the tyranny of the management team.
“Exactly. And if you put all the opinions into one place, you get the following conclusion.”
“The departure of one user leads to the departure of another user.”
Excessive billing induction, lack of new content, lack of updates.
What do other users think when they see users who have left because of this?
Will they remain in the game while criticizing the users who left?
I can assure you that this will never happen.
“If the reason for quitting the game is good enough, the remaining users will soon jump on the bandwagon.”
It is literally crowd psychology.
The game management is so poor that the playing environment is already poor, but to make matters worse, even the remaining users are leaving? If it’s a hundred, a hundred hearts will be broken and they’ll jump on the bandwagon.
“Then what about the other way around?”
A reverse idea.
My plan was based on the reverse idea that a large-scale influx can occur if a specific trigger is given to a game in which a large-scale exodus occurred.
“Worthy of returning to the game… Or if that’s a good enough reason to start.”
I glanced over at the five people sitting in the conference room.
“I think a large influx matrix could follow.”
It was clear what I had to do.
Creating an opportunity for people to flow in. Eocera is to make the game a social phenomenon.
In order to do that, we need to overthrow the foundations that still remain and eat away at the game.
“To begin with, we will overturn Epic of Seven’s billing structure.”
The head of the planning department, who had been sitting quietly and listening, opened his mouth.
“To overthrow is exactly in what way… ?”
“First and foremost, we plan to make all convenience cash items completely free.”
In this crazy game, if you take a wrong skill, you have to purchase a cash item worth close to 40,000 won in cash to reset the skill tree.
Even the essential convenience factors in game play, such as account safe capacity, inventory weight limit, and equipment repair, can only be fully enjoyed by charging.
This is not the end. The unique items that the boss drops are auctioned among users, so those without money have to suck their fingers.
Even if this is repaired, users will welcome it with double wicks in their eyes.
“However, how will users who have already purchased be compensated… Above all, sales will plummet.”
“Compensation is not something you need to worry about right now.”
The game seems to be ruined right now, but heavy users can’t care about that.
Rather, what heavy users insist on first is the free use of convenience cash items and the abolition of the auction system.
And even if heavy users are dissatisfied, I have no intention of neglecting the mixed evils.
“And you don’t have to worry about sales.”
Ssiik-
It’s new, but who am I?
Only liquid assets owned by the third-generation chaebol directly affiliated with Taewoong Group are close to 1 trillion won.
Don’t worry about money.
“Because a large-scale investment will soon come through the Taewoong Foundation.”
It was only then that the worries were relieved, and the faces of the sitting team leaders widened.
Sorry, but this is just the beginning.
“Free cash items for convenience and the abolition of the auction system are just the beginning.”
Mythical grade, the final equipment grade of Epic of Seven.
In order to farm myth-grade equipment, you must purchase a ticket by consuming a specific currency called ‘Goddess’ Invitation’ to enter the farming dungeon.
The problem is that even certain goods used to purchase tickets are cash items.
The price is filthy expensive.
But if you can’t farm mythical equipment, it’s hard to enter the semi-final content, let alone the final content.
“We will overturn the farming structure of myth-grade equipment. Goddess invitation? I’m not going to leave a trace at all.”
“Character avatars are also subject to this reorganization. The avatar that came out to decorate her character has lost its purpose now.”
Character Avatar.
In the beginning, it was a costume item released for the character’s look, but now the additional stats and abilities attached to the avatar are so damn good that the difference in strength is clearly divided depending on whether or not there is an avatar.
Even avatars are graded, and prices and abilities vary greatly depending on the avatar grade.
Why is this a problem?
The first is a serious balance breakdown, and the second is the collapse of the market economy in the game.
It’s because the market economy in the game has been ruined because of the merchants and hoarders that were created thanks to avatars.
“I will keep the character avatars the same. However, let’s unify the additional stats and abilities attached to all avatars into one.”
“Instead, we plan to differentiate the existing rare level avatars by giving them special effects for attack and movement. Avatar will regain its essence as a costume item.”
You bastards who used to do business with avatars, eat sh*t.
I must have been quite shocked by the direction of the reorganization I suggested.
Everyone kept their seats with their mouths open.
From noble mtl dot com
The team leader of the planning department was rubbing his forehead while letting out a quiet voice.
hahahaha, it’s time to roll as much as you’ve eaten raw so far.
For a long time after that, I rant about everything I didn’t like.
There has never been such an exhilarating moment in my life.
It was good to acquire Leonplay.
****
My name is Kim Soo-hyun, and I am an Internet broadcaster famous for Suming.
These days, there is no quiet day on the Internet because of a recent large-scale rice cake.
Sungwoo, the owner of the rice cake, was also so busy that all he did was send and receive text messages.
As Epic of Seven announced large-scale updates and reorganizations, Epic of Seven’s official cafe was bursting with new influx.
I was also constantly refreshing the posts on the Epic of Seven official cafe.
And all of these processes are also being broadcasted.
“Ah, when will it come out!!! Driving me crazy!!!”
-hahahahaha 1 minute left, noona
-You must have an impatient personality ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha
-It seems to be coming soon? Because it said it would be released at 3:00 PM.
– Look at the crazy Glygen speed; Manggem Cafe Firepower Is it a true story?
-When it comes to Eose, it means Suming.
The interest in the Eocene was like a social phenomenon.
Even if you go to YouTube or various communities, there are only stories related to Eose and hot potatoes.
I am also diligently rolling rice cakes on broadcasts with the theme of EOS.
Above all, since the voice actor is in charge, I also volunteered to publicize it in the hope that it would go well.
At one point, the audience’s reaction was good, probably because Eose was the main focus.
“It’s up!!!!!!”
Finally, a post came up on the official Eose cafe.
[Title]
Epic of Seven Creative Contest Notice
[Text]
Hello, explorers who enjoy playing Epic of Seven!
Epic of Seven is holding a creative contest for explorers full of creativity and passion!
The theme of this contest is the production of cultural contents based on the attractive characters and stories of Epic of Seven.
Unleash your creativity and passion to the fullest in this contest with a total prize of 400 million won!
Create creative works using Epic of Seven’s characters, world view, and story
Only explorers who have reached Epic of Seven character level 50 or higher can participate
From February 1, 20xx to May 1, 20xx
Online application through Epic of Seven official website
All submitted works will be posted in the official cafe contest category
Support for works in various fields such as illustration, cartoon, video, music, and novel
Target (1 person): KRW 100 million
First Prize (2 people): KRW 50 million
Excellence Award (4 people): KRW 25 million each
Special Prize (5 people): KRW 10 million each
Popular Award (10 people): 5 million won each
We look forward to the amazing work of the explorers!
The Epic of Seven Creative Contest will be held regularly every year, so please look forward to it!
“Wow crazy… “
It’s a shock in itself.
From the qualifications for entry to the prize money, nothing is ordinary.
They even hold this crazy contest every year.
-Wow, the prize money of 400 million was real, crazy hahahaha
– Target 100 million;
-They said it was the largest game contest in history, but it wasn’t a joke
– Is it difficult to reach level 50?
-Level 50 is a level that can be taken after a week or so.
-Let’s return to the Eocene and find the light
-It opens a week after the large-scale update ends hahahaha let’s go~~~~
I was speechless, staring at the letters on the screen.
Are you determined, voice actor?