road to china
“Ivanka Trump Fashion Group China currently operates in a total of forty-five major cities. We have also opened stores in Hong Kong, Singapore, and Kuala Lumpur, Malaysia, so there are more than 50 stores in all. A total of $200 million is expected to be spent on marketing in China this year alone. Perhaps sooner or later, we will be able to establish ourselves as the best fast-fashion brand in China.”
Eugene’s words are never nonsense. China’s media is completely attributable to the central government.
It is incomparable to the fact that Korean media are subordinated to large corporations.
When the government makes a policy, it is natural for the media to talk about it all day.
And by the way, the Chinese government wants to be seen by Trump’s daughter, the new American leader.
The more Trump mentioned that trade with China was unfair, the more the Chinese government tried to win his favor.
Perhaps because of that, the Ivanka Trump Fashion Mall, which was launched in the central business district of major cities in China, is constantly appearing in the media.
Every time a new store in each city opens, local TV stations come in for coverage, and celebrities visit to buy clothes, which are featured in numerous fashion magazines.
Even celebrities voluntarily come to the Ivanka Trump Fashion Mall to take pictures and post them on social media.
It is difficult to imagine if it is an American or Korean celebrity, but in that place, celebrities were always able to survive by keeping an eye on the party and the government.
On the other hand, buying clothes in Ivanka Trump’s fashion has nothing to lose, even for celebrities.
The clothes sold by Ivanka Trump Fashion are at a price level that even ordinary people can purchase at any time if they put a little extra effort into it.
Shirts start at 10,000 won, and coats that can be said to be expensive are just over 100,000 won.
Chinese celebrities are famous for showing off their luxury. They buy expensive houses worth tens of billions of won in Beijing or resorts, and come out with billions of dollars in ornaments without hesitation.
Unlike Korea, China has a generous view on the luxury of the rich, but the inequality between the rich and the poor has gradually widened, and voices of criticism for the luxury of celebrities that sometimes exceed the limit are increasing.
At this time, as it became fashionable to buy Ivanka Trump fashion clothes that ordinary people can easily access and post them on social media, celebrities can capture both a friendly image for ordinary people and a sophisticated sense that does not miss the trend by posting a few photos. there was.
What’s more, you can even use the hottest name Ivanka Trump right now, so you voluntarily visit the Ivanka Trump Fashion Mall, even if you don’t have to look at the government.
It was only natural that the Chinese people’s interest was gathered as such famous celebrities promoted Ivanka Trump’s fashion products for free and showed them non-stop in the media.
By paying a little more than the low-priced clothes they have been buying so far, they can try on the clothes that the daughter of the President of the United States is making and wearing, so they are naturally drawn to it.
“When the second store in Chongqing opened last week, people were waiting in line for a day before. It is said that people who could not enter the store on the same day circled around the store and went back just looking around.”
“That’s great. To be honest, I never thought it would be this successful.”
Ivanka Trump, wearing a white suit of Ivanka Trump fashion that Eugene sent me, and holding a black handbag that looks very much like Chanel sold by Ivanka Trump Fashion, answered with a broad smile.
“The size of the apparel market in China last year was about 1.8 trillion yuan, or about 270 billion dollars. This year, it is expected to easily reach 300 billion dollars. It has already overtaken the US market three years ago to become the largest market in the world.”
“Awesome.”
“What is even more surprising is that the Chinese market is only a growing market. In the next five years, it will be roughly $350 billion. It’s hard to predict what it will be like in 10 years or so.”
Eugene, well aware that Ivanka Trump, like her father, is also sensitive to numbers, made good use of numbers, especially very large numbers, in her conversations with the Trump family.
“Compared to the size of the economy, the proportion of the wealthy and middle class is still small, so the growth potential of Ivanka Trump Fashion China is truly limitless.”
In fact, looking back on Eugene’s past life, even without Eugene’s involvement, Ivanka would have been interested in the Chinese market after her father was elected president.
But they didn’t think that Trump would really become president, so the Chinese expansion was overdue.
After Trump was elected, it will be much later than a year before he hastily promoted the business and entered the market in earnest. And by that time, relations between China and the United States had already widened quite a bit.
As a result, they could not receive support from the Chinese government, and they had no choice but to fail because the Chinese did not have a high affinity for the name Trump.
But now was the perfect time. At a time when the Chinese government’s courtship for Trump is at its peak, Ivanka Trump’s fashion China is expanding.
Once they settle down in the market like this, even if the distance between China and the United States gets farther away, it won’t be a big problem.
Just because Trump criticizes China won’t do the job of swearing at Ivanka Trump’s fashion.
Even if that happens, it doesn’t really matter. To Eugene, Ivanka Trump’s fashion China is nothing more than an expedient, and she has a plan in place for that.
“The Apprentice is scheduled to air in the second half of this year on about 20 TV stations in China. That would be a big help.”
“The series is quite long, so it will be helpful in many ways.”
“It is difficult to say for sure yet, but I think we will be able to tell you good news within this year.”
“Being friends with Eugene is the best fortune for our family.”
Ivanka Trump did not hide her joy. When Eugene first approached her with this job, she thought it was just a little extra income, but now it has become her number one priority.
“I feel much more comfortable here than in the White House.”
Ivanka said as she looked around the familiar Trump Tower penthouse.
President Trump said that his Trump Tower was much better than the White House from time to time, and he did not forget to visit the Trump Tower.
It’s probably not because Trump really likes Trump Tower over the White House, but rather as a way to promote his Trump Tower and Trump brand.
Donald Trump saw even the presidency of the United States, the world’s most powerful country, only as a means to his own business.
It was the residents of Trump Tower who suddenly got tired of it.
The Secret Service has become in charge of security and security for Trump Tower as often as the president of the United States comes and goes.
When Donald was at Trump Tower, hundreds of Secret Service agents resided there, searching for the identities of people entering and leaving Trump Tower during peacetime.
Naturally, the cost here is also huge, costing hundreds of thousands of dollars a day.
Anyone with common sense would take great care of it if it caused such a nuisance, but Donald and his family are rather people who enjoy it.
Ivanka Trump is also a great member of the Trump family. She was appearing in a wide variety of media by changing the various Ivanka Trump fashion outfits that Eugene sent her several times a day.
With the blueprints Eugene sneaks peeking through, Ivanka and her husband Jared Kushner were buoyed by dreams of making it to the top of America’s wealthiest list at any moment.
“Even though my father became president, the attitude of the media has not changed.”
However, not all situations were on their side. As before the election, the media was carrying voices of criticism against the Trump family every day.
Right away, his son Donald Trump Jr. and son-in-law Jared Kushner raised the voice of opposition from joining the White House, and even criticized his daughter Ivanka even more for entering the White House.
There’s no way the media wouldn’t know that Ivanka worked so hard to promote her brand in clothes.
This is because if you go to China’s Ivanka Trump fashion site right now, the clothes Ivanka was wearing that day are on top.
Those doing business in China took pictures of Ivanka’s every move like a gorgeous fashion pictorial in order to get even a little bigger publicity effect, put it on the site as well as SNS, and linked it to the sales page.
Moreover, now that Trump’s momentum is soaring, Ivanka, who is serving as her father’s senior aide, appears in the news quite often.
The American broadcast featuring Ivanka Trump was also shown on a Chinese broadcast that evening, and the Chinese people raced to the Ivanka Trump Fashion Mall to purchase Ivanka’s clothes.
In the eyes of the American media, Ivanka’s attitude only appears to be using the state as a means of her own business.
The New York Times also reported that Ivanka Trump changed clothes five times a day to promote her clothes. It was for this reason that Ivanka had a goal.
“You don’t have to push yourself too hard.”
“no. I’m not overdoing it, and I don’t even want to look at them. Whatever clothes I wear, it’s up to me to decide, not theirs.”
Of course, what she wants to say is, what does it matter if I wear my stuff?
“I am very much looking forward to my Asian tour this year.”
Ivanka quickly regained her strength and continued with a smile.
“It seems that the tour has been decided this year?”
“yes. I plan to visit at least until winter. Mr President is also very interested in visiting China.”
In Eugene’s ears, Donald also heard that Ivanka Trump was very interested in the growth of Fashion China.
“Many leaders and media in Asia will welcome him. Unlike the fucking media in this country.”
“Of course it would. Asians have a great affinity for Mr President. As a self-made man, he built world-wide wealth, achieved incredible success as a TV show host, and eventually became the president of the world’s most powerful country, so he’s a model for everyone. Their popularity, especially in Japan, is astonishing.”
“ah! Japan. Right. Japanese people are very polite and cute. Is your business in Japan doing well?”
“yes. However, there are plenty of brands such as Uniqlo and GU in Japan and Korea that have dominated the market, so it will be difficult to expect the same growth in China. Rather, it would be better to target the Chinese and Southeast Asian markets with that capability.”
“I think so too. I am also looking forward to the growth of Thailand, Malaysia and Indonesia.”
As the story about her brand went back and forth, Ivanka kept her eyes bright and showed anticipation without a break. It was more than Eugene intended.
As much as she had expected of Eugene, she and her family’s dependence on Eugene was bound to increase.