food truck battle
“I don’t know if a religion that serves Chairman Kang will emerge from this.”
“So that’s it. It seems that there are already some shamans who worship Chairman Kang as a god among shamans.”
“No, what kind of ghost did you turn a living person into?”
“That seems to be a marketing point for the people there.”
“I am. Anyway, reporter Kim, don’t be fooled. If you post a harsh article about Chairman Kang now, it will harm many people.”
A senior reporter who was exchanging Tikatika with the editor-in-chief added advice with a serious expression.
“Honestly, the amount that Chairman Kang has invested this time is rather large? And did most of it go to large corporations? So, how much of that amount will be unlocked for marketing expenses?”
“Marketing?”
“Isn’t that obvious? If you have received enough investment, will you eventually release a new product or service? Even if roughly 10% of sales are taken as marketing expenses, it is 10 trillion won. 10 trillion won a year is released from marketing expenses! Then where will it all go?”
Reporter Kim is silent for a moment at the senior reporter’s words.
Not all of that amount of money will be released as marketing expenses, but it is certain that an unimaginable amount will flow into newspapers and broadcasting stations.
Where is the media? It is all too obvious that huge sums of money will flow into various fields.
“The trickle-down effect, the trickle-down effect, and that’s where the real dripping effect comes into play. I don’t think there is anyone in Korea who will not be affected by this investment. By the way, our newspaper puts a candle there? Who’s going to be in charge? Are you going to start advertising us right now? Or will the readers welcome it?”
“That’s why I neglected the duty of the press… … .”
“If the duty of the press is that important, then you would rather go out and set up a press company. Didn’t you also get that from Chairman Kang? If you sell it, you will get a small amount of money to set up an independent press.”
A senior reporter touched on Kim’s weakness. It can be said that there are few major media reporters who have not received a coin gift from the Eugene brothers now.
This is the case with some of the new reporters who have been recruited over the past two years. However, reporter Kim is a mid-level journalist with 10 years of experience, and he also had coins worth 300 million won in a cryptocurrency exchange account.
“If you value the sacred duty of the press, return it immediately, or at least donate it and write an article criticizing Chairman Kang.”
At the old reporter’s bitter voice, the reporter became a honey-eaten and could not respond.
* * *
These incidents were common among media companies, while controversies and disputes were occurring for slightly different reasons in media companies closely related to major conglomerates other than Cheil and Dasan Group.
“Isn’t this the right time to criticize properly?”
“That’s right. However… … The situation is not right now… … .”
“Aren’t Korea and Japan and our Sungjin a community of destiny? It’s difficult to think differently now.”
President Han, the owner of the Hanil Economic Daily, could not properly respond to the request of his nephew and son-in-law, the main director of Sungjin Group.
The fact that the Hanil Economic Daily has grown so far has been possible because it has received full support from her in-law, Sungjin Group.
Of course, the Hanil Economic Daily has always paid the price for articles defending the position of the Sungjin Group, so it can be said that they are in an equal position to some extent, but there is no such thing as a truly equal position in the relationship between the media and large corporations.
Sungjin Group affiliates still accounted for the largest portion of Hanil Economic Daily’s advertising sales, and the Hanil Economic Daily also has a significant stake there.
For that reason, President Han was trying to explain the situation by using his first name in a very respectful way to his sister-in-law and director, who was more than ten years younger than him.
“Does it make sense that a business man is blatantly meddling in this country’s presidential election, and no media outlets are pointing it out? In particular, what is the Hanil Economic Daily doing? Isn’t this an investigation or something? You should put Kang Yu-jin’s dark intentions on the front page and expose it!”
“Even so, to be honest, the media that will survive by criticizing Kang Yu-jin’s investment in the current situation… … It’s probably hard to see in this country.”
“no. Does that make sense? Is it that the media is not the government and only pays attention to foreign businessmen?”
“Chairman Kang is not the problem… … The people supporting Chairman Kang are so broad, it’s almost like a syndrome. If you go out and criticize Chairman Kang, you might get a terrorist attack.”
Now, even at the words of a boss, who explained it almost like a plea, the main director just snorted.
“huh! Terror? What kind of terrorism do you mean in this Republic of Korea?”
“That is unknown. No one has ever had the support of so many people like Chairman Kang. Not in other countries, but in the United States, they are making a huge success, and they are saying that they will bring that achievement to their home country.”
It is his success on American soil that he occupies a significant share in the general public’s support for Eugene.
In other words, should it be said that it is similar to hearing the news that a countryman went to Seoul from his hometown Dongliang and achieved great success?
It is an era when a sports player simply becomes a national hero just by being successful in the United States.
However, Eugene’s success meant more than just a simple sports star.
In addition, there was a hidden reason that one president did not reveal.
This is because there was no one who could write a critical article about Eugene as a reporter and editorial member.
CEO Han was also well aware of the fact that the people at his newspaper had already paid hundreds of millions of dollars in cryptocurrencies that Eugene received as a gift.
And because they are journalists for economic newspapers, they are aware that the time is coming when the cryptocurrency bubble is about to burst, and the fact that they are cashing out as much as possible.
Most of the reporters have earned at least a billion dollars in assets as a gift from Eugene.
Even so, it is not easy to write a critical article about a hero who is supported by the people, but it is personally burdensome.
Even if the editorial department made a sneak request, the only thing coming out was that if I quit the newspaper company, I would quit and not be able to post such articles.
Of course, not all media praised Eugene like that.
Rebellion is bound to exist everywhere, and there are far more reporters who have not received the Eugene Brothers gift.
There are over 15,000 registered media outlets in Korea.
Most of them are Internet newspapers that most of them have never heard of, but there are about 300 registered daily newspapers and 1,200 weekly newspapers.
Of course, the gifts of the Eugene brothers could not reach such small media outlets, so there is no burden on Eugene.
Moreover, in times like these, there are people who want to stand out somehow by posting articles that are different from others.
In fact, there were not a few places where articles critical of Eugene’s investment or controversial editorials were posted.
However, most of them did not reach actual readers, and even if they did, they only drew criticism from numerous defenders of Eugene.
As we entered the second half of 2017, Eugene’s influence in Korea was so clear that no other politician dared to compare it.
“Korean food trucks have won the taste of Americans! Will this work?”
Meanwhile, a TV show that has just started airing in the United States has once again attracted the attention of Koreans.
“Where is it airing?”
“They said it was a food network.”
“ah! If it’s a food network, isn’t it the biggest broadcasting station there?”
“Yes. The number of viewers is said to be over 100 million.”
The editor is somewhat surprised by the report of the person who posted the agenda.
“A place like that made a show about Korean food trucks? Awesome?”
“Right now, it is said that there are food trucks with Korean food arranged in some big cities across the United States. Just as Japanese food has permeated American society in the past, it seems that it is Korean food this time around.”
“What is your reaction?”
“Not bad. Korean food trucks are quite popular in any city. And it seems that the food network is also meant to help Americans find Korean food trucks easily in their respective cities.”
The editor, who had been contemplating for a while, opened his mouth again after a while.
“Then post the article. Let’s make a seat.”
“But there is something more important.”
“What?”
“I think Chairman Kang is involved in the success of that Korean food truck.”
“Chairman Kang? That Chairman Kang?”
“Sure. Chairman Kang.”
Now in Korea, the word Chairman Kang was hardening like a proper noun.
“Hmm… … Does Chairman Kang even do such a thing? Doesn’t it look like it’s going to be a lot of money?”
“Is that so? But what, would a person of that size only do things that make money?”
“It is.”
“It’s something we’ve been working on since 16 years ago. Korean-Americans across the United States are helping in many ways to set up restaurants and food trucks. There are experts in that field, so if you have an idea and contact us, we will provide you with everything from processing to financing. Moreover, if they have a vision, they provide a small amount of support for start-up funds.”
The editor-in-chief shows interest in the word that it is a business that is being carried out in earnest than expected.
“So far?”
“In other words, should I call it a venture to create a Korean food boom in the US? Anyway, so far, quite a lot of people have been supported to open restaurants or run food trucks.”
“Wow! That’s great! And you’re saying the results are already coming out?”
“yes. In any city, it is not uncommon to find one or two such food trucks in the downtown area. You can also find Korean restaurants easily.”
“It’s a good thing. So, will it help to rethink the image of Korea in the US?”
The editor-in-chief’s question contained a subtle expectation.
“I don’t know. But it can’t be bad for Korean culture to be known in any way. However, I heard that this was only the beginning. Netflix is now preparing a battle show for Korean food trucks.”
“Battle show?”
“Food truck owners come out and present their own dishes with a theme. They do evaluations and tastings with them.”
“Is that also Chairman Kang?”
“Chairman Kang is the largest shareholder of Netflix.”
About Eugene. In particular, each success story was widely known, but rather, there was a lot of information, so there were many cases where it was impossible to remember them all.
“Really, it was. Has Netflix stock gone up quite a bit lately?”
“I mean. How envious are you? I make money by investing, and since I am a major shareholder, I tell them to make the broadcast they want.”
“I am a person. i’m a person In any case, then, it cannot be a single article.”
“Yes? I will put it out as a planning article.”
“not. Come across it once. Let’s go and do a thorough investigation and send it out as a serialized article. This would be a good response.”
The editor-in-chief decided on a business trip to the United States on the spot.
It was a time when any article about Eugene could be written. Even more so, when it comes to promoting Korean food culture in the United States, the jackpot is guaranteed.