180 – Superstar High School Girl (8)
─HOT bulletin board
[Former Saven Dohee wins ‘Chosun Music Competition’… 3 Years later]
[Dohee’s performance video was uploaded to YouTube]
[A male idol’s remark caused an uproar in Japan]
[I was dating a celebrity and we lived together]
[Summary of testimonies from ‘school violence’ alumni]
.
.
[Top East practice room routine hahahaha]
[What happens to the controversy over the ‘s*xual commercialization’ of school uniforms?]
[Gucci official ambassador summary]
[At the contest, if you coordinate with the agency and the organizer, you will be sent to Sangmyeon]
As usual, the Kpop community continues to chat over the daily snacks.
[Top East practice room routine hahahaha]
─(The back of Chiyo running away, the afterimage of Dohee chasing after her.Jpg)
＞(Seoyun bubble chat.Jpg)
[Seo Yu-ni: Our practice room is always like this]
[Seo Yu-ni: Why are you chasing me?]
[Seo Yu-ni: If I tell you, I can’t say it because I got kicked out by Do-hee…]
[Seo Yu-ni: I always watch the maknae’s opinions and die ㅠㅠ]
From noble mtl dot com
The girl behind Dohee chasing her seems to be a new member who debuted with her. I’m curious about her face.
-They look friendly hahahaha. The kids are cute.
– They say you live by looking at others hahahahaha while making fun of Dohee all the time.
-The kid running away looks urgent lol.
-So when will Top East re-debut?
└I don’t know, maybe it’s time for kids to start seeing media, but it still seems a long way off.
-Do you want to debut with Naeun?
There was a female office worker who was looking through all these articles.
“Suyeon, have you organized everything?”
“I’ll finish it soon.”
“Please hurry up. The team leader is having a meeting in 30 minutes.”
“Yes, yes.”
After hearing the part manager’s words, the female office worker quickly scanned the Kpop community again.
[Honestly, isn’t it selfish of me to take away the award from other earnest kids?]-(11)
Because this was her job.
She was currently researching the preferences and images of several celebrities.
Because there is a promotional model meeting coming soon.
She was in charge of a total of 3 people.
29-Year-old actress Jin Hye-in, the nation’s first love of the next generation, was recently cast in a movie by a famous film director.
Joo Seung-bin, a 19-year-old member of the boy group ‘I-Land’, currently ranks 6th among the 4th generation male idols in terms of sales.
Lee Do-hee, a former member of Saven and a 17-year-old female idol whose traffic recently exploded in the community thanks to her piano competition performance.
If we compare the three, the first place was actually Lee Do-hee.
The other two are far below their own brands.
But that didn’t mean he liked Lee Do-hee.
She identified with her company and thought that even Lee Do-hee was inferior.
‘Why did the section leader ask me to investigate these three?’
Of course, if you only look at the company, it was not an unreasonable statement.
Of course, her company is at the top level among many so-called ‘luxury’ brands.
A high-end line representing the jewelry industry.
Because Cartier was dividing the jewelry world between Tiffany & Co.
Right now, there are only two Cartier ambassadors in Korea.
Lira in coral blue.
NND, a reproduction of Double N.D.
In other words, he is a popular member of a global girl group and boy group representing Korea.
‘It should be at least as good as these things. ‘Does it make sense to be a kid who is only 17 years old?’
“Suyeon!”
“Yes, yes.”
However, her personal opinion was not reflected.
She was a low-level employee at best.
* * *
Luxury goods have high self-esteem.
Yongho Lee, Cartier’s Korean marketing team leader, both agreed and disagreed with this statement.
“Team leader, I’m here.”
“Put it there.”
The one who was showing off his pride was Park Soo-yeon, the low-level employee who brought the data.
Rather, luxury companies pretend to have pride even when they don’t.
In a capitalist company, sales are the only virtue.
There is no pride in sales marketing.
‘Even the most arrogant luxury goods companies are busy catering to Chinese customers’ requests for design and color. ‘What about pride?’
Nevertheless, they pretend to take care of their pride and do sales marketing while protecting their luxurious image.
“Who should we recommend to the headquarters… Let’s talk about each person one by one based on the materials we have prepared.”
A representative example of this was ambassador marketing.
Ambassador, meaning ambassador.
Ambassador was not just a model.
Muse representing the brand image.
A muse who connects luxury goods and images to the public.
[Dior Beauty, as global ambassador…]
[I became an ambassador for Prada… High-quality steel iron]
This marketing was very successful.
The models initially signed by luxury brands perfectly reflected the brand’s image.
Because most of them were influencers who had a lot of influence.
[Global ambassador contract with Lira for double down payment, Cartier]
[Cartier raised the price twice with the Ambassador Coral Blue Lira… ‘Record-breaking’ sales for the MZ generation]
Cartier was also a brand that benefited greatly from this marketing.
‘When I signed with Lira, I also received a lot of incentives.’
However, if marketing becomes a trend, its effectiveness becomes minimal.
[FILA, as new brand global ambassador…]
[Soccer player as Calvin Klein underwear ambassador…]
The word ambassador is now used not only by global sports and underwear brands.
A spa brand that can be commonly purchased around you.
Even chicken, pizza, snacks, and medicines like magnesium.
The designation itself has become commonplace.
‘But has the meaning of the word faded because it vaguely became a trend?’
He thought definitely not.
“How do you like 3M’s Aerin?”
“3M?”
“Yes, even without Saven, they are the most popular group among the 4th generation girl groups.”
“Isn’t Minseo a popular member there?”
“Oh, Minseo is signing a separate contract with Boucheron first.”
“That’s enough. Recommend someone else.”
He believed that it was more the luxury goods companies that overused Ambassador in the first place than the trend.
How common are ambassadors among Korean celebrities right now?
If we count luxury brands alone, there will be well over 100 people.
So is it difficult to become an ambassador?
It is not difficult.
Nowadays, we live in a world where rookies become ambassadors.
They signed a contract even before their debut.
“This time, JS sent a popol.”
“Who? Eunsera?”
“Ah, yes. That includes Eunsera. Instead, all the other members…”
“Hmm… Really?”
Large agencies send populs to local branches of luxury brands one by one prior to debut.
They also know that the local marketing team has a greater influence than the head office.
Of course, the luxury brand marketing team only signs one contract after looking at the agency.
It will be announced when certain conditions are met or a few months after debut.
‘At first glance, it looks like luxury brands are at a loss.’
But it is not a loss.
At this time, the contract has no down payment at all or is only a nominal amount.
‘It’s different from recruiting top-tier players like Coral Blue or NND.’
Rookies from large agencies enjoy popularity based on their luxury image.
Idols from large agencies have a very high chance of success, so it is a win-win for luxury brands as their sales gradually increase.
“Who are the members?”
“It’s still a secret.”
“Secret? Then, what do you believe in when signing a contract? And a group contract is unreasonable in the first place. Don’t you know that the brand’s door should be opened only a little? Tell that to that person. Let’s talk about it separately with Eunsera.”
“Then what do you think of Lee Jung-hyun, who became a hit with the Netflix drama this time?”
“She doesn’t have the right face. What we’re aiming for right now is sales in China and Korea. Let’s look at her appearance. Do you have any good suggestions for other people?”
Of course, the high-end of the high-end, such as Cartier, never sign contracts with rookies.
‘Eun Se-ra debuted once, so there is room for her.’
Must have exclusivity.
You need to show a little more pride.
Therefore, there are currently only two ambassadors signed in Korea.
Reproduction of NND.
Lira in coral blue.
The highest level among actors and singers.
So, even if the influencer to be signed this time is not at that level, the Maginot Line must be one level below that level.
‘They say the headquarters will quickly select an ambassador… But in times like this, we have to be more meticulous. First of all, the strong candidate is Eun-se.’
“How about Lee Do-hee…?”
A bottom-line employee, Park Soo-yeon, watched in a cold atmosphere and raised her hand.
“Lee Do-hee?”
“Yes, that… Former member of Saven. After the disbandment of Saven, his personal brand reputation was in second place, and Lyra was in first place again… But he was first before that…”
“Who doesn’t know that?”
Lee Do-hee.
Of course, he was a celebrity that most luxury brand marketing teams were paying attention to.
‘There’s probably a marketing team that’s already talking to headquarters…’
But there is only one reason for his hesitation.
It is not a large agency.
The success of subsequent groups could not be guaranteed.
If it becomes the same as Jerk Season 1.
The follow-up group will fail again.
Of course, Eunsera was out of the question.
JS was one of the four major agencies.
No matter how good Lee Do-hee is and the brand reputation is high, if the follow-up group’s performance is poor.
Cartier, there is a high possibility that the brand’s image will be undermined.
Top East has had success with ‘Pastel Love’, but it is not at a level to be sure of the success of the group that will debut in the future.
There is a sense that it is premature.
“Still, there were a lot of rumors about his career, but as he recently proved it at a piano competition, he became a hot topic even after Saven disbanded…”
I unfolded the material that Park Soo-yeon gave me earlier.
From evaluations of other pianists to posts from communities.
“If you look there, the traffic increase…”
Among the community posts, there was also quite a bit of negative public opinion toward Lee Do-hee.
Rather, I was satisfied with that.
‘Because luxurious things inevitably cause jealousy and envy.’
Lee Yong-ho, who was reading the materials one by one, looked at the section leader.
“Is there any popol from Top East?”
“No, Top East said they don’t send Popol.”
“Really? Have you ever collaborated with a luxury brand?”
“Perhaps Pastel Love Vita will be the Jimmy Choo ambassador.”
“Then, there may have been a few offers there.”
After putting down the materials, Lee Yong-ho opened the YouTube window on his laptop.
And then a video of Lee Do-hee’s performance was played.
Classic.
It is natural that it has a more classic and luxurious image than popular music.
This is the image that Cartier has also pursued.
That is why Cartier always supported the classical music industry and collaborated with famous pianists.
It was definitely a combination that failed.
‘Moreover, Coco Chanel, synonymous with luxury goods, also had a very close relationship with the pianist.’
Lee Yong-ho looked at Lee Do-hee’s wrists and the nape of her neck while she was playing.
I’m taking a pictorial.
A thin bracelet or watch is on the wrist that plays the piano, and a beautiful necklace is on top of the dress.
‘And then on the day when Lee Do-hee holds a concert.’
This is a special sponsorship.
A very expensive necklace.
Not hundreds of millions, but billions.
From noble mtl dot com
That will instantly become a hot topic.
Classic, Dohee Lee, Cartier.
Articles are spread all over the place with three keywords.
If you draw such a picture.
Regardless of whether the follow-up group succeeds or fails…
“Submit a proposal to Top East. Adjust the conditions appropriately.”
It was very suitable for the brand image.