119 – Being a patient is not sober (2)
Marco Firenze Rupel Brewery was built outside the walls of Petalonto, not within them.
No matter how many lands could be used in Rupell, it was unknown how much bigger the brewery would grow in the future, so it was decided to leave it like this in case it was blocked by an additional wall later and additional construction was to be done.
But, wouldn’t it be bad if a huge brewing complex greeted you right at the entrance of the city?
There have been many stories about the entrance to Petalonto looking too empty for the capital of a territory.
Of course, some administrators were worried about what would happen if Marco Firenze suddenly changed and took away Rupel’s branding value…….
I’m sorry about that, but Rupel is a horse.
It’s a bit of a name in the north now, but it’s a territory that ordinary people living in the central or southern areas have never even heard of.
I don’t know if it gets bigger later, but now we are in a position to grow by sucking the branding value of Marco Firenze like a mosquito.
Samsung and LG are not famous overseas for nothing.
Because people have a lot of resistance to new things, it was still premature to create their own brand for nothing.
I didn’t just set up Luchihyeop franchise branches in the northern regions for nothing.
If you are not prepared properly, but go in and open, that is a situation where there is no answer. Even a product that has already been ruined once cannot be resold.
It’s like remaking a ruined web novel.
I wouldn’t know if it was a famous novel.
There is nothing more likely to fail than a remake of a failed novel.
Better write a new novel than that, wouldn’t it?
However, if the name of a colossus like Marco Firenze sticks to it, the story is different.
They would buy it like they were possessed without knowing what the Lupel written on the back was.
This is the correlation between consumer psychology and branding value.
Why do you know so well?
I was in the marketing department in my previous life.
“A warm welcome, Baron Alroy of Luberne.”
“I also congratulate you on your recovery.”
As I passed the signboard and entered the brewery premises, a pair of male and female employees dressed in rather plain uniforms nodded to me.
“Come on… ….”
I didn’t mean to do that, but the two employees treated me almost as if they were their masters, so I felt like I was putting strength on my shoulders.
“Marco Firenze is waiting for you inside the brewery.”
“Okay.”
I ducked my back and followed the two employees with a serious expression.
“The building over there is for top fermentation, and the next one is for bottom fermentation.”
The staff slowly explained the brewing complex according to my steps. Simply put, it means a place where ales and lagers are made.
Rupel’s most famous beers were lagers that fermented at low temperatures, but that’s not the case if the number of ales is small.
On the contrary, since most beer in this world is called ale, there is a high possibility that ale will appeal more to the general public.
That’s why we needed a building that brews different types of beer.
I was looking around while being guided like that.
I could spot a small Western-style house-like building standing out of the blue beyond the other two brewery buildings.
Unlike the two buildings, which were close to breweries, the design is distinctly different.
Is it like Marco Firenze’s own villa?
“What is that building?”
“Oh, actually, that building is the essence of our brewery.”
From noble mtl dot com.
“Essence?”
“Yes, this building was planned by Marco Firenze with great care from the construction stage.”
“Hmm… ….”
I nodded in agreement.
It is not an exaggeration at all to say that the building was built with great care.
‘The material used for the construction is ebony, isn’t it?’
Ebony, a tree that grows only in warm climates, was used as the main building material.
It is a wood that anyone can tell that it is of high grade, as the gloss flows even on the surface.
Due to its strong hardness, it is also difficult to process, and since it is a material that cannot be easily obtained in the north, I know that even moderate lords cannot use it as a building material…….
I had to feel the wealth of the best colossus on the continent.
And the fact that the merchant made it with such care means that the beer produced in that building always comes with a premium.
“This must be the place where Imperial Stout is brewed.”
“Yes, that’s right. Doesn’t the ghost flow just by looking at it?”
“It definitely looks special. Nobles who like this kind of thing are sure to go crazy.”
From the original planning stage, Marco Firenze Rupel Brewery was not intended to function as a simple brewery.
Now, people say things like Luchihyeop and Tiffen Village have gotten a little better, but the most chronic problem that Rupel Mansion has had since the old days is content.
The lack of content was the reason Rupell was called the northern outskirts.
Actually, Rupell is not an outskirts at all if you look at it geographically.
Basically, the distance from Constantina, the capital of the empire, is not that far.
It’s just that the transportation is inconvenient, since it took less than a day to ride from Petaronto to Constanta by horse.
Considering that the roads within the territory have not been maintained, should we say that the distance belongs to the axis rather close?
What do you think I drilled the highway for?
Highways must be moderately close to be efficient, and if the section is too long, it will not be possible to produce that much performance compared to the amount of capital invested.
If it takes a few days to get through the highway, people don’t even come to places like this in the first place.
That’s why I strongly pushed ahead with the Iron Road completion project.
The commercial value of the territory has already been sufficiently proven as a luxury iron mining city called Zaheed.
The fact that even the beggarly roads were visited by big merchants like the Transcontinental Convoy, it means that you can make a profit by tapping the abacus.
Thinking back, it’s really strange.
Why haven’t you been doing this good thing yet?
‘Well, Rupell wouldn’t have been driven to this point if it had been.’
In other words, it means that the reason Yeongji is treated as a poor village is not simply because it is far from the capital.
It’s just that there’s no place for people to visit Rupell!
In this era, there are only two types of tribes that go on tour.
A wanderer who gets involved in reverse magic, or a person who, like me in the past, travels around the world to have a bit of a different experience because he has a lot of money and time.
In the first place, travel and tourism were not very active here.
You could meet all sorts of criminals, wild beasts, and even monsters if you’re unlucky. Would you do this for no reason?
It is not the feeling of renting a rental car and taking a day trip to Gangneung.
Unless there is a big regional event like the cooking contest held last time, it is not easy to attract not only commoners but also nobles from other regions.
So I thought of making this brewery a local specialty in Rufel, especially in Petaronto.
Let’s imagine.
Sakes bearing the name of Marco Firenze are sold like hot cakes all over the continent. As well as lager and ale, the most unusual is the Imperial Stout.
On the subject of beer, which is a drink for the common people, is it the same price as high-end wine?
Naturally, wealthy middle-class and aristocrats who are sensitive to the latest trends are bound to get involved in these issues.
They, too, are captivated by the luxurious taste of Imperial Stout, which is distinctly different from beer.
While searching for the source of the beer in that state, they finally hear that the brewery that brews this strange beer can be seen in the territory of Count Rupel.
I heard that the distance from the capital has been significantly shortened with the opening of a new road this time?
Originally, it’s an area I wouldn’t have looked at, but simply to see the brewery, “Then, shall we go on a picnic this weekend?” It leads to a stream of consciousness.
With that effect, Marco Firenze is making money and it’s good that he has a high-end personal brand.
There is nothing wrong with Rupel Mansion, as it attracts tourists, raises awareness, and receives royalties from Marco Firenze in its own way.
Eat a pheasant and eat an egg.
I like my sister and my brother-in-law.
As expected, it was a divine move to seize the rope called Marco Firenze.
“We have arrived, Baron.”
As I was running such a happy circuit, before I knew it, I passed the beer brewing complex and came to the front of the office building where the brewery’s employees work.
“Let’s go in.”
At my words, the two employees lowered their heads lightly and opened the door wide.
Soon, the red carpet from the entrance to the lobby caught my eye.
An old man standing at the end greeted me with a smile.
Marco Firenze.
The colossus of the century and my dear supporter.
“I almost choked while waiting for this. It was completed two weeks ago, and Lord Louvern should not be left out of such an important event as the opening ceremony.”
“Thank you for waiting, Marco Firenze.”
I thanked him from the bottom of my heart.
To be honest, I’m not the kind of person who can do anything.
If it’s a giant like Marco Firenze, honestly, no one will say anything about whether or not I attend.
But the fact that he’s so accommodating is proof that he’s really looking at me favorably.
“What? It’s natural. Oops, and there’s one more thing Lord Luberne needs to confirm before the full-scale opening ceremony.”
“Which part should I check?”
“I really liked Lord Luberne’s idea of using the brewery as a tourist attraction, but you can’t just let the brewery loose its customers like you can let the cows loose on the pasture.”
It certainly was.
The brewery’s facilities are very sophisticated and important, so it would be catastrophic if unsuspecting ordinary people approached and damaged or damaged them.
If you don’t, there’s a high possibility that you’ll have to dispose of all the beer because it’s contaminated even during fermentation.
“I think we should set up a separate viewing course.”
“Yes. So, I would like you to make a designated viewing course while touring the brewery yourself. What do you think?”
“Okay, there’s nothing wrong with that. And we make sure that you can taste Rupel’s beers on the viewing course.”
“Two words are nagging.”
I couldn’t help laughing at his clear answer.
Tasting!
It is a national rule to enter a brewery with a pale face and then leave with a reddened face.
Of course, Compton and Petra told me not to eat it, but a simple tasting would be fine.
“You look very happy, Magistrate of Luberne?”
The hairs all over my body stand on end at the sound of a voice from not far away. Let’s look at Marco as if protesting what just happened.
“Aha yes, I forgot to tell you. Maybe I’ve recently become old, or my memory isn’t getting better.”
Marco Firenze just let out a leisurely laugh.
“It’s nothing else, the Petra administrator here said that he hadn’t tried the brewery yet. So, if possible, I asked him to accompany me to experience the brewery as well.”
No, I’m going out at this rate?
Marco Firenze asks me, tilting his head, as I am panicking.
“Didn’t you say that we are very close personally?”
“That…… Yes… ….”
“Oops, why do you think you don’t like it? Oh, no, the Lubern magistrate doesn’t seem to like that I’m here today.”
“No, no… ….”
As I tried to avoid eye contact, Petra added with a refreshing smile.
“Actually, you can drink.”
“Huh?”
“Stay in my room for two days instead.”
“Why do you keep locking me in your room, Petra… ….”
I don’t know where the trouble started, but it feels like my subordinate administrator, who has always been kind and obedient, is becoming more and more sadistic with each passing day.
“It’s a joke~ A joke~. How am I going to imprison the magistrate? Come on, don’t be like this, let’s go. I’m also curious about the inside of the brewery.”
“hahahaha, the two of you look really close. It’s nice to see them fresh.”
“Thank you for all the favors, Count.”
Petra greeted Marco Firenze politely, and immediately dragged me out the door.
I’m sorry, my stomach.
Unfortunately, I don’t think I can make up for alcohol today.